Performance Marketing Specialist

Position Responsibilities

• Plan, execute, and optimize paid media campaigns across multiple countries, leveraging platforms such as Meta, Google, TikTok, and others to drive app installs and engagement.
• Continuously monitor app traffic, user behavior, transactions, and revenue trends to identify opportunities for improvement and optimize campaigns based on data insights.
• Effectively manage media budgets across different countries and platforms within the region, ensuring campaigns achieve or exceed target KPIs, including Cost Per Install (CPI) and Return on Ad Spend (ROAS).
• Create regular performance reports, analyze key metrics, and provide actionable insights to stakeholders, demonstrating the impact of paid media activities.
• Collaborate with cross-functional teams including IT, design, and analytics to improve paid media campaigns.
• Stay up-to-date with industry trends and best practices in mobile app marketing and paid media strategies.
• Tweak strategies and budgets based on performance to maximize ROI across different paid media channels.
• Create dashboards, data visualizations, and campaign performance reports to effectively communicate results and insights.
• Offer data-backed recommendations for enhancing campaigns, targeting, creative, and overall user acquisition strategies.

Qualifications & Experience

• A diploma or a bachelor’s degree in marketing, marketing communications, psychology, advertising, or business.
• Minimum 2 years of experience in performance marketing.
• Experience working with mobile attribution platforms such as Adjust, AppsFlyer, or Branch.
• Experience in SEO/SEM, PPC, GA4, and app metrics analytics.
• Strong analytical skills with the ability to interpret complex data sets and make data-driven decisions.
• Experience managing large-scale advertising budgets and optimizing campaigns for maximum ROI.
• Experience in user purchasing journey, funnel marketing, digital marketing, and performance marketing.
• Proficiency in Microsoft Office tools, with Excel proficiency a must.