Performance Marketing Manager

Are you someone who’s constantly talking about lead generation funnels and digital marketing campaigns to your spouse, friends, and family? If you are, then this might just be for you.

This role is for someone who is obsessed with getting leads and sales to help grow businesses via digital marketing. You are measured by the ROI of your marketing campaigns.

Accountability

• Lead, manage, and coach a team of paid ads specialists, SEO specialists, writers, designers, and developers to achieve clients’ marketing goals.
• Design and optimize lead generation funnels on various marketing platforms to help clients achieve their marketing goals.
• Work with specialists to maintain, audit, and oversee 70 marketing accounts from SEO to Meta Ads to Google Ads, with a growth of 20 accounts per year.
• Meet department-wide performance benchmarks on click-through rates (CTR) and conversion rates (CVR) for all SEO, Meta Ads, and Google Ads campaigns.
• Meet clients’ cost per lead (CPL) KPIs, Marketing ROI/ROAS and strategize with the customer-facing team on reporting and next steps.
• Build processes and standards that continually improve campaign lead outcomes, marketing quality, as well as timeliness.

Personal Requirements

• Have a proven track record of getting leads for over 20 different industries. (Please share your portfolio)
• Minimum 7 years of experience in generating leads for businesses and clients.
• Minimum 3 years of experience in building or managing a team.
• Having agency experience would be an advantage.
• Proficient in skills such as PPC, organic search, social media advertising, email marketing, and direct message marketing.
• Proficient in tools such as Google Ads Manager, Facebook Ads Manager, Google Analytics, Google Tag Manager, Google Search Console, etc.
• Strong people skills to work with cross-functional teams to help achieve common goals.

Compensation, Benefits & Working Environment

• Gross salary of RM 8,000 - RM 9,000
• Annual increment & bonus opportunities
• Leadership training and learning opportunities
• 14 days annual leave, standard medical leave, birthday leave
• Hybrid working situation - 3 days from office, 2 days from home
• Monday - Friday 8 AM - 5 PM

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Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• How many years' experience do you have as a Performance Marketing Manager?
• How many years' experience do you have as a manager/team lead?
• Which of the following online advertising methods do you have experience with?
• Do you have experience with Search Engine Optimization (SEO)?
• How many years of digital marketing experience do you have?
• How many years' experience do you have in a Lead Generation Role?