Performance Marketing Manager

About Valiram

Valiram is a retail company founded in 1935. The company has expanded to become a global retail industry with 520+ locations in 10 different countries. By 2027, we will be more than doubling our size to 1200, with an expected 5,500+ employees under Valiram Group. Learn more about us at www.valiram.com

Valiram Brands:

• Beauty (Victoria’s Secret, Bath & Body Works, Rituals, Molton Brown)
• Fashion (Michael Kors, Steve Madden, Tory Burch, Chloe, MLB Korea, Giuseppe Zanotti, Charles & Keith, Pedro etc)
• Accessories (Swarovski, Mont Blanc)
• Travel Retail (Hermes, Bvlgari, The Flying Emporium, Coach, Polo Ralph Lauren, Lacoste, Beaute Love, Ion Gizmos, Candy Party, Wear + When, Tumi)
• F&B (Bacha Coffee, Quivo, Godiva, TWG Tea, Laderach, Candy Party)
• Watches (Swiss Watch Gallery, Tudor, Rolex, Cartier, Tissot, Zenith, Bell & Ross, Breitling, Blancpain, Omega)

About the Role

We are seeking a talented Performance Marketing Manager to join our team. The ideal candidate will be a data-driven marketer with a proven track record of optimizing digital campaigns to drive conversions and maximize ROI. You will be responsible for developing and executing performance marketing strategies across various channels to achieve our business objectives.

Key Responsibility Areas:

• Develop and implement comprehensive performance marketing strategies to drive customer acquisition, retention, and revenue growth.
• Manage all aspects of digital advertising campaigns including planning, execution, optimization, and reporting.
• Utilize data analytics and performance metrics to identify opportunities for optimization and drive continuous improvement.
• Collaborate with cross-functional teams including creative, product, and analytics to develop and execute integrated marketing campaigns include digital ads, livestreams, SEM and SEO.
• Conduct A/B testing and multivariate testing to optimize campaign performance and maximize ROI.
• Monitor and analyze campaign performance data to identify trends, insights, and areas for improvement.
• Stay up-to-date with the latest trends, technologies, and best practices in performance marketing.
• Provide regular reports and insights to stakeholders on campaign performance, KPIs, and key metrics.

Key Requirements:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Proven experience in performance marketing with a focus on digital advertising, preferably in retail industry.
• Strong understanding of digital advertising platforms such as Google Ads, Facebook Ads Manager, Tiktok Ads etc.
• Proficiency in analytics tools such as Google Analytics, Adobe Analytics, etc.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Creative thinker with a passion for driving results and exceeding targets.
• Excellent communication and interpersonal skills.
• Relevant certifications (e.g., Google Ads certification) are a plus.

Why work for us?

We’re more than just a job; we’re a place where you can develop your skills, collaborate with a fantastic team, and have fun along the way!

• Level Up Your Career:
  • Upskill at Your Pace: Our comprehensive online training platform offers courses in communication, leadership, Excel, and more – investing in your growth.
  • Proven Development Track: Last year alone, we conducted 150 trainings and empowered 65% employees to develop their skills and competencies, paving the journey to career growth and advancement.
• Fun & Vibrant Workplace:
  • Engaged & Connected: We host numerous employee engagement activities like V-Club to build connections and a strong sense of community.
  • Celebrate Together: We value cultural traditions and celebrate major national festivals with the whole team!
  • Express Yourself: Enjoy the freedom of a fashionable dress code.
• At our HQ Office you can enjoy:
  • Convenient & Delicious: Enjoy the perk of an in-house cafe serving delicious meals at subsidized prices, so you can fuel your day without breaking the bank.
  • Effortless Travel: Our office is conveniently located within a 10-minute walk from public transportation, making your commute a breeze.
  • Parking Made Easy: Need to drive? No worries! We offer ample parking in nearby locations.
• Rewarding Benefits:
  • Shop Like an Insider: Employees can enjoy staff purchase discounts up to 30% for all the brands we cover, as well as friends & family sale annually.
  • Life Balance & Support: We offer a comprehensive benefits package including Birthday Leave, Hospitalization Leave, Study Leave, Calamity Leave, Compassionate Leave, Maternity/Paternity Leave, and Marriage Leave, to support you throughout life’s stages.