Outlet Promotions & Merchandising Executive

The Outlet Promotions & Merchandising Executive is responsible for planning, executing, and tracking in-store promotional campaigns to drive revenue growth, increase the number of transactions, and enhance product visibility at Constant Pharmacy outlets. This role collaborates closely with the Buyer, Chief Pharmacist, GM Retail Operations, Outlet Managers, and Marketing Team to ensure successful execution and alignment with business goals.

Key Performance Objectives & Results

1. In-Store Promotions & Sales Growth

Objective: Increase in-store sales and number of transactions through well-executed promotional campaigns.

• Drive in-store sales growth by XX% during promotional periods.
• Plan and execute at least XX major in-store promotional campaigns per quarter, aligned with sales targets and key retail seasons.
• Increase the number of transactions by executing XX promotions during major festive periods (e.g., Chinese New Year, Ramadan, Deepavali).
• Collaborate with the Buyer to ensure high-demand products are selected for promotions and supplier deals are negotiated effectively.
• Ensure XX% compliance with pharmacy regulations for health-related promotions by working closely with the Chief Pharmacist.
• Work with Outlet Managers to guarantee promotion execution consistency across all stores.

Objective: Improve customer engagement and product visibility through effective in-store merchandising.

• Develop and implement visually engaging promotional displays that enhance product visibility and attractiveness.
• Ensure XX% of promotional displays are set up one day before launch to maintain execution efficiency.
• Organize at least XX in-store activation events per month (e.g., product demonstrations, health awareness campaigns, sampling).
• Work with Marketing to amplify promotional visibility on social media, in-store digital screens, and customer engagement platforms.
• Increase customer engagement by XX% through interactive in-store experiences and promotional offers.

3. Performance Tracking & Reporting

Objective: Monitor and analyze promotional effectiveness to optimize future campaigns.

• Track and analyze sales performance, number of transactions, and customer purchasing behavior to measure promotion effectiveness.
• Provide detailed reports on promotion performance within XX week(s) of campaign completion, including insights and improvement recommendations.
• Maintain a XX%+ accuracy rate in promotional inventory tracking to avoid stockouts and ensure availability.
• Work closely with the Buyer and Chief Pharmacist to monitor stock levels and ensure seamless replenishment of promoted items.

4. Cross-Department Collaboration

Objective: Ensure seamless execution of promotional campaigns through strategic collaboration.

• Conduct bi-weekly cross-functional meetings with the Buyer, Chief Pharmacist, GM Retail Operations, Outlet Managers, and Marketing to review promotion plans, execution, and results.
• Ensure XX% compliance with health and pharmacy regulations by working closely with the Chief Pharmacist.
• Coordinate with GM, Retail Operations to integrate promotions into overall retail strategies and business objectives.
• Work with Outlet Managers to standardize promotional execution and ensure all stores maintain high operational standards for promotions.
• Partner with Marketing to maximize promotion reach and customer awareness across digital and in-store touchpoints.

Key Performance Indicators (KPIs) (How Performance Will Be Measured)

• Sales Growth: Achieve a minimum XX% increase in sales during promotional periods.
• Number of Transactions: Increase the number of transactions through XX strategic promotions during key seasons.
• Promotion Effectiveness: Measure sales of RM XX million worth of promoted products, ensuring targets are met.
• Customer Engagement: Execute at least XX in-store events to drive loyalty program participation and achieve XX million repeat customers.
• Merchandising Execution: Ensure XX% promotional displays are in place by the day before launch and meet predefined visual merchandising standards.

Competencies (Key Skills & Behaviors for Success)

• Creativity & Visual Merchandising – Ability to design and execute engaging in-store displays.
• Marketing & Promotions Insight – Strong understanding of customer behavior and promotional strategies.
• Collaboration & Communication – Ability to work effectively with cross-functional teams.
• Analytical Thinking – Proficiency in tracking and evaluating sales performance.
• Project Management – Ability to manage multiple promotions across different outlets simultaneously.

Preferred Background

Degree in Marketing, Business, Communications, or Design.
Fresh graduates are encouraged to apply – candidates with retail marketing, merchandising, or event planning experience have an advantage.
Passion for retail marketing, customer engagement, and sales growth.