Online Marketing Advertising Specialist (Malaysian)

Sportserve forms part of a remarkable group of B2C sports betting and B2B sportsbook technology companies, focused on delivering first-class sports betting experiences and casino products for our users worldwide. Along with Sportion, TechSpirit, Standard Focus, and Sportelligent, we are the driving force behind the world-renowned sports betting company and our flagship brand, Dafabet.

Since launching our global hiring initiative, we now employ over 2,000 people worldwide, offering exciting career paths in Technology, Trading, Operations, and Media. We pride ourselves on having a diverse and international culture that embraces the global community and acts locally. We offer office-based, hybrid, and remote work on permanent and consultancy contracts all over the world, making us the true global employer of choice.

Job Summary:

Marketing executives should look for the online marketing channels where the brand could do advertising and offer competitive campaigns. They should help maintain a profitable message for the brand and assist with research to ensure the offerings come close to ideal promotions to offer value to customers. They should keep an eye on the market trends in advertising consumption and ensure that potential customers view the brand’s advertising and product activity.

Job Description:

1. Build, plan, and implement the overall online marketing strategy based on the markets needed.
2. Create and manage any online marketing channels on various platforms for marketing acquisition.
3. Have knowledge and ability in advertising through social media channels such as Facebook, YouTube, TikTok, etc.
4. Create and manage marketing activities, campaigns, and content, then apply it through any online marketing channels.
5. Communicate and convert the target group to be our customers.
6. Stay up to date with online marketing trends for developing marketing activities and channels.
7. Research competitors and provide suggestions for product and service development.
8. Creation of banners for branding and advertising.
9. Look for branding opportunities and manage campaigns.
10. Promotion and Campaign: create, manage, track performance, and report.
11. Other ad hoc tasks that may be assigned from time to time.

Duties & Responsibilities

1. Advertising and Managing Online Marketing Channels 70%
2. Promotions & Campaigns 25%
3. Report, Presentation, Ad Hoc 5%

Job Qualifications:

1. At least 1 year of experience in online marketing in any field.
2. Experience in online sportsbook, trading, or betting will be advantageous.
3. At least a Bachelor’s/College Degree in Marketing, Management, Advertising, Business Studies, Art, Communication, or any other equivalent.
4. Good understanding of social media platforms.
5. Good knowledge of the current online marketing mix in Malaysia.
6. Good communication and interpersonal skills in English, Malay, and Chinese Mandarin.
7. Positive disposition towards work and proactive.
8. Hardworking, reliable, and trustworthy.
9. Multitask, organized, versatile, and a team player.
10. Working Hours: Mon-Fri, 9:00 AM-6:00 PM (GMT+8).
11. Experience in the betting industry.

Open to candidates based in all locations.

**Applications in English only, please.

Diversity & Inclusion

We embrace diversity and equality in a serious way. We are committed to building a team with a variety of backgrounds, skills, and views. The more inclusive we are, the better our work will be. Creating a culture of equality isn’t just the right thing to do; it’s also the smart thing.