Officer, Marketing Communications

Responsibilities

1. Plan and execute marketing campaigns to enhance brand presence and attract target audiences.
2. Develop concept proposals, marketing materials, and budgets.
3. Foster tenant relationships and cross-promotions.
4. Achieve revenue targets through rental of promotions area, advertising space, pushcarts and other identifiable revenue-generating media.
5. Evaluate tenant/external proposals and make recommendations.
6. Ensure smooth coordination of events and promotional activities.
7. Manage licensing and sponsorship applications.
8. Oversee project management and post-event evaluations.
9. Collaborate with agencies and suppliers to execute advertising campaigns.
10. Coordinate production of marketing materials.
11. Maintain brand consistency in advertisements and promotions.
12. Prepare budget reports and track expenses.
13. Monitor press coverage and competitor activities.
14. Stay updated on industry trends to enhance marketing effectiveness.
15. Manage promotional materials inventory and coordinate publicity efforts.
16. Coordinate inter-departmental liaison on the implementation of marketing and promotions.
17. Ensure smooth and timely installation and dismantling of events/promotions.
18. Attend to issues at the point of event/promotions and ensure problems are resolved on time.
19. Ensure promotional booth/events display follows guidelines & approval given.
20. Ensure the advertising materials and advertising collaterals are in place for all the promotional events.

1. Minimum Degree/Diploma in Mass Communications, Marketing or equivalent or at least 2-3 years of similar experience in an officer or executive position, preferably in the mall marketing, event company, advertising, or publishing industry.
2. Computer literate (Microsoft Office). Compulsory working knowledge of graphics applications such as Photoshop, Illustrator, Canva, creative multimedia, etc. a distinct advantage.
3. Fast-paced, high degree of accuracy & a good head for detail.
4. Creative, thinks “out of the box”.
5. Good command of English and Bahasa Malaysia (oral and written).
6. Good communication skills and ability to work well in a team.