MINI Marketing Executive | Events Experience Preferred

Main Objective

To play a key role in the marketing aspects for the MINI brand in Singapore and increasing brand and product awareness through developing strategies that match customer/prospect requirements to ensure increased existing customer loyalty and attract conquest customers.

Job Duties

1. Supporting role in establishing the marketing strategy for the dealership

• Assist in developing a consistent marketing strategy and planning based on agreed target audience with Dealer principal and Marketing Manager.
• Ensure agreed action plans are implemented accordingly to achieve short and long term marketing objectives for the dealership.

2. Observes the market and assists in planning, developing and executing marketing activities and campaigns.

• Coordinates marketing initiatives and events on an annual or ad hoc basis.
• Coordinates potential marketing opportunities across dealership departments.
• Ensures marketing communications are in line with MINI CI and approved by the Brand Principal.
• Coordinates with BMW and MINI brand departments on brand and product events.
• Analyses competitors’ activities and campaigns.

3. Steers and controls operational management, manages inventory.

• Monitors ongoing marketing spend/invoicing against allocated budget.
• Assists in providing post campaign/event reports to Brand Principal and Management.
• Manages and updates all dealership marketing collaterals.
• Responsible for stock inventory of marketing merchandise.

4. Acts as a contact person for internal and external partners.

• Coordinates all marketing matters with all internal and external stakeholders including coordination with agencies and vendors for development, production, and post campaign/event compilation of CRM related collaterals, web pages, and other related materials.

5. Coordinates Public Relations initiatives and activities.

• Assists in press related topics and activities, including coordination of media test drives and news clippings’ consolidation etc.

Qualifications

• Degree or equivalent in Marketing, Business or any related field.
• Possess a valid Class 3 /3A driving license.
• Passion for the MINI brand.

Professional Experience

• At least 1-2 years of working experience in a related field.
• Experience in events planning.
• Excellent communication and presentation skills.