Media Specialist

About us

Lion & Lion is an award-winning, digital agency operating in Southeast Asia focusing on delivering impact to its clients’ businesses with an integrated, data-driven and strategically led approach to digital marketing.

With offices in Kuala Lumpur, Singapore, and Jakarta and more than 100 digital experts, Lion & Lion has a prestigious and growing portfolio of clients!

Your role

Paid Media:

• Plan, create, and manage paid media campaigns across key platforms, including but not limited to META (Facebook/Instagram), Google Ads (Search, Display, Shopping, YouTube), LinkedIn, TikTok, programmatic channels and traditional media according to client’s briefs.
• Monitor, track, and optimize campaigns to ensure KPIs such as Cost per Acquisition (CPA), Return on Ad Spend (ROAS), and Conversion Rate (CR) are met.
• Conduct A/B testing on ad creatives, landing pages, and bidding strategies to maximize performance.
• Build comprehensive campaign reports with actionable insights and deliver data-driven recommendations for improvement.
• Work with other teams in brainstorming, planning, execution, and reporting for all campaigns.
• To understand client briefs and be able to strategize and provide a sound media proposal/plan.

SEO (Search Engine Optimization):

• Develop and execute SEO strategies to improve organic search visibility and drive quality traffic to client websites.
• Conduct technical SEO audits, keyword research, and competitor analysis to identify opportunities.
• Collaborate with content and web development teams to implement on-page, off-page, and technical SEO enhancements.
• Track organic performance metrics and create monthly reports highlighting key findings and optimizations.

Others:

• Stay updated on industry trends, platform updates, and emerging technologies in Paid Media and SEO.
• Explore and recommend new channels, tools, or techniques to enhance campaign effectiveness and efficiency.
• All other ad-hoc tasks where necessary.

Your profile

• At least 3 - 4 years of working experience in the related field is required for this position.
• Experience in analytics and tech manager tools - Google Analytics, Adobe, Google Tech, and fluency in English is required.
• Passionate about Media and able to adapt with process/SOP changes.
• Candidates must possess at least Diploma/Advanced/Higher/Graduate Diploma, Bachelor's Degree/Post Graduate Diploma/Professional Degree in any field.
• Strong math and Excel skills.
• Analytical, structured, and organized.
• Able to train and mentor others.
• Presentation and public speaking skills.
• Willing to learn.
• Must be technically adapted within the digital ad space and be able to troubleshoot issues as they arise.
• Budget management - assistance in the allocation of monthly budgets, and oversight of client’s campaign billing/spending.
• Analyze and interpret performance data to provide intelligent next steps.
• Experience in data tracking setups (UTM tagging, Pixels, conversion APIs, and GTM).
• Experience in e-commerce performance marketing is a plus.
• Experience in Google Analytics will be an added advantage.

What can you expect from us

• Learn and work with some of the best online marketers in the world.
• Get the opportunity to build a huge, meaningful professional network.
• Work with a dynamic and highly motivated team with flat hierarchies.
• Experience great working atmosphere in an international environment.
• Challenging tasks with direct responsibility.
• Greater knowledge about online marketing and its newest trends.