Media Planner (Team Lead role)

RM4,000.00/bln - RM6,000.00/bln

Responsibilities

• Platform-based media buying, specifically across (but not limited to) Google AdWords, Facebook/Instagram ads manager.
• Plan desired media buys based on a strong understanding of client goals, target audiences and budget.
• Create strong media proposals.
• Continuously monitor & optimize campaigns to align with overall campaign KPIs & goals.
• Present detailed analysis of campaign results and provide ongoing strategic recommendations and actionable insights to our clients and team, backed by social data.
• Ensure all media planning and processes follow best practices.
• Provide comprehensive reports that are easily understood by clients, in regards to campaign performance, GA, recommendations and next steps.
• Manage media budget and ad spend efficiently, keeping track of monthly/campaign budget spend for record keeping.
• Keep informed with new features for ads platform and digital landscape, and share with the team to see how best to utilize it for clients.
• Work together with the social creative team and analytic team to plan content that works for FB & Google from a media perspective. Advise them what works and what does not through data, insights or industrial benchmarks.

Requirements

• Candidate must possess at least Diploma/Advanced/Higher/Graduate Diploma in Commerce, Marketing, Advertising/Media, Mass Communications or equivalent.
• At least 2 Year(s) of working experience in the related field is required for this position.
• Preferably Senior Executive specialized in Advertising/Media Planning or equivalent.
• Analytic thinker with strong problem-solving skills and proven experience developing and managing performance metrics.
• Working knowledge of ad serving technologies & related platforms, especially Google AdWords, Google Analytics and Facebook Ads Manager.
• Impeccable attention to detail and has a love for data and numbers.
• Strong organizational, time management and multi-tasking skills.
• Strong team player with excellent interpersonal and communication skills.
• Completion of Google certification and Facebook blueprint is a plus.

Apply now