Marketing Portfolio Management Analyst

Marketing Portfolio Management Analyst

Who we are

American International Group, Inc. (AIG) is a leading global insurance organization. Building on 100 years of experience, today AIG member companies provide a wide range of property casualty insurance, life insurance, retirement solutions, and other financial services to customers in more than 80 countries and jurisdictions.

About the role

Main Duties

AIG Malaysia is rapidly growing partnership distribution business and digital partnership is a growing area of focus. The role is to work with digital partners to drive digital optimization activities which involve online sales funnel end to end optimization, partners’ purchase path and online assets optimizations. It also includes running marketing programs, inclusive of all elements of digital online sales, media usage & optimization.

This role will work closely with Head of Partnership Distribution and Head of Digital to drive Digital Partnership business sales targets and all optimization activities to drive the growth by leveraging a full range of products and services.

Job Description

Marketing Portfolio Management Analyst

Lead, execute, manage the deliverables with digital partners to optimize sales funnel end to end and drive optimization initiatives to maximize results. Responsibilities include:

• Serves as a Subject Matter Expert in digital partner optimization.
• Responsible for Sales funnel metrics end to end tracking, action plan, improvements.
• Tracking of sales funnel metrics and optimization activities including translating, budgeting, forecasting all digital funnel metrics.
• Strategize and drive initiatives with partners to grow digital partner business increase online sales and performance.
• Work closely with internal business units and partnership team to ensure digital optimization strategy is aligned with all marketing strategies and that activities are in compliance and adhere to regulatory requirements.
• Management reporting, including customer behavior, tracking and analysis, that meet business and company standards.
• Develop competitive analysis, able to evaluate existing and new optimization activities and provide thoughtful feedback.
• Prepare and lead digital partner optimizations activities by driving activities to optimize digital partner sales and grow leads via online purchase path or relevant partner digital asset capabilities.
• Work closely with partners to drive performance usage through the right media & tool to meet digital business sales.
• Increase leads, quote, sales revenues generated by digital partners on online purchase path or relevant partner digital asset capabilities.

What we’re looking for: requirement

Experience and Skills

• 5 years + in digital marketing / digital optimization function in multinational company or consulting companies with industry focus on Banking/Insurance/E-Commerce.
• Solid understanding of the digital marketing environment, including web, mobile, media and advertising.
• Excellent communication skills, interpersonal skills and the ability to work with technical and non-technical business groups across the company.
• A solid understanding of analytics, measuring and interpreting key sales funnel metrics.
• Experience with digital development and web tracking tools.
• Highly self-motivated and proactive, can-do attitude, curious and strong business acumen for Online Marketing optimization.
• Outstanding organization skills and command of Excel and other Microsoft Office applications.
• Good communication and partner’s management skills.
• Strong analytical view under performance-oriented goal, comfortable with numbers.
• Fluent English is mandatory.
• Demonstrated senior presence; strong project management skills including ability to collaborate with multi-functional stakeholders.
• Entrepreneurial attitude to quickly dive deep into content to determine root causes of problems and implement scalable solutions.
• Strong analytical acumen and comfort with generating and evaluating metrics, forecasts, and analyses.
• Excellent written and oral skills, strong organizational communication skills.
• Experience at working both independently and in a team-oriented, collaborative environment.

Reimagining insurance to make a bigger difference to the world

American International Group, Inc. (AIG) is a global leader in commercial and personal insurance solutions; we are one of the world’s most far-reaching property casualty networks.

Welcome to a culture of belonging

We’re committed to creating a culture that truly respects and celebrates each other’s talents, backgrounds, cultures, opinions and goals. AIG provides equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories.