Marketing Portfolio Management Analyst

Marketing Portfolio Management Analyst

Who we are

American International Group, Inc. (AIG) is a leading global insurance organization. Building on 100 years of experience, today AIG member companies provide a wide range of property casualty insurance, life insurance, retirement solutions, and other financial services to customers in more than 80 countries and jurisdictions.

About the role

Main Duties

AIG Malaysia is rapidly growing partnership distribution business and digital partnership is a growing area of focus. The role is to work with digital partners to drive digital optimization activities which involve online sales funnel end-to-end optimization, partners’ purchase path, and online assets optimizations. It also includes running marketing programs, inclusive of all elements of digital online sales, media usage & optimization.

This role will work closely with Head of Partnership Distribution and Head of Digital to drive Digital Partnership business sales targets and all optimization activities to drive the growth by leveraging a full range of products and services.

Job Description

Lead, execute, manage the deliverables with digital partners to optimize sales funnel end-to-end and drive optimization initiatives to maximize results. Serves as a Subject Matter Expert in digital partner optimization. Responsible for sales funnel metrics end-to-end tracking, action plan, improvements. Tracking of sales funnel metrics and optimization activities including translating, budgeting, forecasting all digital funnel metrics.

Strategize and drive initiatives with partners to grow digital partner business, increase online sales and performance. Work closely with internal business units and partnership team to ensure digital optimization strategy is aligned with all marketing strategies and that activities are in compliance with regulatory requirements. Management reporting, including customer behavior, tracking and analysis, that meet business and company standards.

Develop competitive analysis, able to evaluate existing and new optimization activities and provide thoughtful feedback. Prepare and lead digital partner optimizations activities by driving activities to optimize digital partner sales and grow leads via online purchase path or relevant partner digital asset capabilities. Work closely with partners to drive performance usage through the right media & tool to meet digital business sales. Your responsibilities and actions will be highly performance-driven towards KPIs:

1. Increase sales funnel activities and metrics of digital partner business.
2. Sales budget, persistency across all products.

What we’re looking for: requirement

Experience and Skills

• 5 years + in digital marketing / digital optimization function in multinational company or consulting companies with industry focus on Banking/Insurance/E-Commerce.
• Solid understanding of the digital marketing environment, including web, mobile, media, and advertising.
• Excellent communication skills, interpersonal skills and the ability to work with technical and non-technical business groups across the company.
• A solid understanding of analytics, measuring and interpreting key sales funnel metrics.
• Experience with digital development and web tracking tools.
• Highly self-motivated and proactive, can-do attitude, curious and strong business acumen for Online Marketing optimization.
• Outstanding organization skills and command of Excel and other Microsoft Office applications.
• Tech savvy.
• Good communication and partner’s management skills.
• Strong analytical view under performance-oriented goal, comfortable with numbers.
• Fluent English is mandatory.
• Demonstrated senior presence; strong project management skills including the ability to collaborate with multi-functional stakeholders.
• Entrepreneurial attitude to quickly dive deep into content to determine root causes of problems and implement scalable solutions.
• Strong analytical acumen and comfort with generating and evaluating metrics, forecasts, and analyses.
• Excellent written and oral skills, strong organizational communication skills.
• Highly developed analytical skills with an ability to remain focused on outputs and to adjust delivery mechanisms to meet deadlines and stakeholder needs.
• Experience at working both independently and in a team-oriented, collaborative environment.