Marketing Partner

Roche fosters diversity, equity and inclusion, representing the communities we serve. When dealing with healthcare on a global scale, diversity is an essential ingredient to success. We believe that inclusion is key to understanding people’s varied healthcare needs. Together, we embrace individuality and share a passion for exceptional care. Join Roche, where every voice matters.

The Position

As the Marketing Partner, you will be required to have deep understanding and experience with In-Vitro Diagnostics Solutions and technology trends in the Healthcare industry. Heavily focused on strategic products marketing and identifying qualified opportunities for Roche Diagnostics product lines. Work closely with sales, healthcare consultants and technical product specialists to identify market opportunities, drive sales, and maintain relationships in key accounts.

Product Lines:

• Pathology Lab Solution (Systems) & Assay (Antibodies including 3rd party antibodies)
• Workflow in Pathology Lab (nPLA & nPLH @ Ventana CONNECT)
• Digital Products in Pathology (DP200/600, NavifyDP)
• Sequencing Lab Solution (KAPA products, Oncology PCR, AVENIO)
• Custom Biotech Product distribution
  
  

The Opportunity:

Laboratory Marketing

• You are analyzing the evolving market environment, developing the strategy such as customer segmentations, positioning, branding, messaging, PR/communications, pricing strategy and ensuring effective rollout of strategy to the marketplace
• You are assisting in the development of a yearly Marketing Plan which outlines marketing strategies and initiatives for the products responsible
• You are supporting Laboratory KOL management and development
• You are maintaining strategic partnership with 3rd party vendors and medical associations
  
  

Product Management

• You are holding Portfolio Management including inventory and product lifecycle management of instruments and reagents
• You are supporting product quality issues and implementation
• You are supporting in the planning and execution of marketing activities
  
  

Market Access

• You are assisting in the development and implementation of business strategies to achieve profitable relationships and identify potential opportunities with major accounts across the Business Area
• You are involved in cross BA selling as One Roche approach
  
  

Market Intelligence and Trends

• You are continuously collect and analyze relevant market and competitor information and trends to assess market position and long term opportunities, translate into actionable information and shaping the market
• You are collecting feedback on market trends and needs to the relevant internal stakeholders
  
  

Any other tasks or projects as assigned from time to time.

Who you are:

• You possess at least 1-3 years of experience designing and delivering healthcare solutions
• You have good understanding of how the healthcare industry operates and the unique characteristics of the industry ecosystem
• You understand the intersection between clinical healthcare, technology applications, and trends
• You possess experience in management of complex projects with ambitious milestones in high pressure circumstances
  
  

Preferred:

• Bachelors or Masters in Business, Finance, or Healthcare or equivalent experience will be a plus
• Experience with C – level customer engagements and vision selling of Healthcare solutions
• Experience and success in negotiating complex deals & partnerships with customers and partners
• Consistent record of building collaborative relationships with peers and teams, helping cross functional teams address strategic opportunities and solve problems across the organization
  
  

Who we are

At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.

Roche is an Equal Opportunity Employer.