Marketing Manager (Rado)

Job Description

1. Research and recommend appropriate above-the-line advertising media, and monitor the effectiveness of selected media.
2. Establish contract and maintain public relation rapport with the media, to attain maximum exposure and publicity for the brands and products.
3. Conceptualize, plan, implement and coordinate events for media according to the marketing objectives set by the Brand Manager.
4. Create and plan a promotional calendar for trade and consumers, implement the promotional activities and monitor the results, according to the directives set by the Brand Manager.
5. Implement below-the-line activities including Point-of-Sales, display merchandising materials and printed collaterals, and ensure that these are according to merchandising guidelines provided.
6. Work closely with internal team members and perform regular market visits to ensure that marketing activities are carried out efficiently and results are satisfactory.
7. Monitor competitors’ marketing activities and provide regular market intelligence to the management.
8. Plan, develop and monitor the Direct Marketing Expense (DME) budget via a standardized format efficiently.
9. Ensure all POS are well-maintained and presented to uphold Brand image.
10. Carry out any duties as the Company may from time to time.