Marketing Manager (Mandarin Speaker) Forex / FinTech

Award - The Best FinTech Trading Platform of The Year 2019.

Zeal group of companies (collectively Zeal Group) is a business portfolio of the parent company Zeal Holdings Limited, comprising regulated financial institutions and fintech companies specializing in multi-asset liquidity solutions in regulated markets backed by proprietary technology.

We are a people-focused business and our team of 400+ professionals globally is dedicated to maximizing the success of our employees and customers. With a global presence in 12 countries across Asia, the Middle East, & Europe with 22 offices internationally. The estimated monthly trading volume in an average of USD 100B executed by 100,000 retail investors, professional traders, and financial institution clients.

Job Responsibilities:

Your primary responsibilities, but not limited to:

• Plan, execute and track marketing projects such as content marketing, email marketing and social media marketing.
• Build and maintain social media presence in China.
• Oversee the acquisition efforts of the performance marketing function in China.
• Develop and initiate marketing and promotional campaigns.
• Execute plans to drive website traffic, lead acquisition and improve conversion.
• Identify industrial forums, communities and affiliate sites, create content on these mediums on a regular basis.
• Responsible for the success, volume and costs of Baidu ads (desktop + mobile web + mobile apps, Display, Search, Native), WeChat, websites, Weibo, Baidu Tieba, Mobile Ads and other paid advertising channels in China.
• Work with designer to create landing pages, advertising materials and marketing collaterals.
• Monitor and listen actively on social community to analyze engagement, reach, comments, and sentiment.
• Supervise China paid media strategies creation.
• Ensure all marketing materials are delivered to a high standard, across a range of digital channels, within the deadline.
• Develop tracking and monitoring system to ensure KPIs are meeting targets, conduct analysis and learnings from data and reports.

Minimum Requirements:

• Must have a minimum of 5 years’ work experience in China Marketing.
• Advanced knowledge in Baidu ads, WeChat, Banner ads, Weibo, Baidu Tieba, Mobile Ads, AppsFlyer.
• In-depth knowledge of various marketing platforms, channels, SEO, CRM software and best practices, including social, digital, and email marketing in China.
• Experience in implementing and optimizing paid social campaigns and Google AdWords campaigns.
• Highly creative with excellent analytical abilities to analyze metrics and create reports.
• Strong understanding of paid media channels, and current on new tools and methods to build a program at scale.
• Excellent verbal, written communication and presentation skills in English and Chinese (Mandarin).
• Ability to organize information in a high-level way with a Can-do mentality, highly determined to succeed in a fast-paced environment.

Benefits:

• Optical
• Miscellaneous allowance
• Medical
• Free flow F&B
• Smart casual attire