Marketing Manager - Digital Transformation QSR Brands

Our client is a globally recognized quick-service restaurant (QSR) brand known for its strong market presence and digital innovation. With a commitment to delivering quality experiences both in-store and online, they are looking for a Marketing Manager to elevate their marketing strategy and lead digital transformation initiatives across platforms.

About the Role

As a Marketing Manager, you will lead key marketing functions including branding, promotions, and digital platform enhancement. You'll play a critical role in driving transformation projects, such as developing SOPs and improving digital ordering and loyalty systems. The role requires close collaboration with top-tier creative agencies and cross-functional teams to align execution with brand direction.

Key Responsibilities

1. Oversee end-to-end marketing activities including branding, campaigns, and in-store promotions.
2. Drive digital transformation by implementing SOPs and optimizing ordering systems.
3. Lead improvement initiatives for digital platform and company apps.
4. Work closely with external marketing and creative agencies to deliver integrated marketing plans.
5. Ensure consistency in brand messaging across customer touchpoints.
6. Provide marketing leadership and direction to junior team members.

Requirements

1. Minimum 8-10 years of marketing experience, preferably within the QSR, FMCG, or retail sector.
2. Proven experience in digital transformation or marketing technology implementation.
3. Strong background in agency collaboration and brand campaign management.
4. Excellent leadership, communication, and project management skills.
5. Ability to navigate complex environments and drive alignment across internal and external stakeholders.