Marketing Manager @ Bayan Lepas

Job Description (JD): Marketing Manager

Position Overview:

We are seeking an innovative and persuasive Marketing Manager to lead our brand’s public relations and marketing efforts. This role demands a strategic thinker with a talent for navigating complex situations and driving public interest through creative and sometimes unconventional means. The Marketing Manager will be responsible for enhancing the brand image, managing high-stakes campaigns, and building strong relationships with key stakeholders.

Responsibilities:

1. Strategic Marketing & Public Relations:
   - Develop and execute comprehensive marketing and PR strategies that elevate the company’s profile and align with business goals.
   - Leverage market research to identify opportunities for brand positioning and audience engagement.
2. Campaign Management:
   - Lead and manage multi-channel marketing campaigns, ensuring impactful execution across digital, print, and media platforms.
   - Utilize creative approaches, including partnerships and sponsorships, to amplify the brand’s reach.
3. Stakeholder Engagement:
   - Build and maintain strong relationships with key stakeholders, including government agencies, corporate partners, and media outlets.
   - Act as the primary point of contact for high-level negotiations and public affairs.
4. Crisis Communication:
   - Handle sensitive and potentially damaging situations with finesse, ensuring the brand’s reputation remains intact.
   - Develop contingency plans for potential PR crises, demonstrating a proactive approach to risk management.
5. Team Leadership:
   - Manage and mentor a team of marketing professionals, fostering a collaborative and high-performance culture.
   - Oversee the professional development of team members, providing guidance and support as needed.
6. Innovation & Creativity:
   - Introduce innovative marketing techniques that capture public interest and differentiate the brand in a competitive market.
   - Continuously explore new avenues for brand storytelling, ensuring content remains fresh and relevant.
7. Ethical Decision-Making:
   - Navigate ethical dilemmas with integrity, balancing the needs of the company with the broader impact of marketing decisions.
   - Maintain transparency and honesty in all marketing practices, even when faced with pressure to deceive.

Requirement:

1. Bachelor’s degree in Marketing, Communications, or a related field; a Master’s degree is advantageous.
2. 7+ years of experience in marketing or public relations, with a focus on high-stakes or government-related campaigns.
3. Demonstrated ability to lead successful marketing initiatives that involve complex stakeholder management.
4. Strong understanding of digital marketing, media relations, and crisis communication.
5. Excellent leadership and team management skills, with a proven track record of developing talent.

Key Competencies:

1. Persuasive Communicator: Able to craft compelling messages that resonate with diverse audiences and influence key decision-makers.
2. Strategic Visionary: Possesses the ability to see beyond the immediate and plan long-term strategies that align with organizational goals.
3. Adaptable & Resilient: Thrives in fast-paced, high-pressure environments, capable of adjusting strategies on the fly.
4. Ethically Grounded: Upholds strong ethical standards, even when faced with challenging situations that may tempt deception.
5. Creative Innovator: Thinks outside the box to develop marketing campaigns that capture the public’s imagination and drive engagement.

Character Traits:

1. Charismatic: Exudes confidence and charm, easily building rapport with others.
2. Resourceful: Demonstrates a knack for finding creative solutions to complex problems.
3. Calculated Risk-Taker: Willing to take bold actions when necessary but always with a plan in mind.
4. Reflective: Capable of learning from past mistakes and using that knowledge to improve future decisions.
5. Empathetic: Understands the importance of human connection in storytelling and brand engagement.

Summary of role requirements:

• Flexible hours available
• More than 4 years of relevant work experience required for this role
• Working rights required for this role
• Expected salary: RM10,000 per month