Marketing Manager - Automative Industry (Mandarin Speaker)

Marketing Manager - Automotive Industry (Mandarin Speaker)

Position Overview: This role requires strong leadership abilities, excellent communication skills in both English and Chinese, and a deep understanding of the automotive industry. The successful candidate will have a proven track record of success in marketing roles and a passion for driving results through creative and impactful marketing initiatives.

Key Responsibilities:

1. Develop and implement comprehensive marketing strategies and plans to drive brand awareness, customer acquisition, and retention in Malaysia.
2. Lead and manage the marketing team, providing direction, guidance, and support to execute marketing campaigns and initiatives effectively.
3. Collaborate with cross-functional teams, including sales, product development, and operations, to align marketing efforts with overall business objectives.
4. Conduct market research and analysis to identify trends, opportunities, and consumer insights, informing marketing strategies and tactics.
5. Develop and execute integrated marketing campaigns across multiple channels, including digital, social media, print, and events.
6. Manage the marketing budget, tracking expenses and ROI to ensure efficient allocation of resources and achievement of marketing objectives.
7. Build and maintain strong relationships with media partners, agencies, vendors, and other stakeholders to maximize marketing impact and reach.
8. Oversee the creation and production of marketing collateral, promotional materials, and advertising campaigns, ensuring brand consistency and quality.
9. Monitor and analyse marketing performance metrics and KPIs, providing regular reports and insights to senior management.
10. Stay informed about industry trends, competitor activities, and regulatory developments, adapting marketing strategies and tactics accordingly.

Qualifications:

1. Bachelor's degree in Marketing, Business Administration, or related field. Master's degree preferred.
2. Minimum of 5 years of experience in marketing roles, preferably in the automotive industry.
3. Fluent in both Chinese and English, with excellent verbal and written communication skills.
4. Proven track record of success in developing and executing marketing strategies and campaigns.
5. Strong leadership abilities with the ability to inspire and motivate teams to achieve results.
6. Excellent analytical and problem-solving skills, with a data-driven approach to decision-making.
7. Creativity and innovation, with a passion for developing impactful marketing initiatives.
8. Proficiency in digital marketing tools and platforms, including social media, email marketing, and SEO/SEM.
9. Ability to work effectively in a fast-paced, dynamic environment with multiple priorities and deadlines.
10. Willingness to travel occasionally for marketing events and activities.

Join us in driving success and shaping the future of the automotive industry. If you meet the above qualifications and are passionate about leading marketing efforts in a dynamic and competitive market, we invite you to apply for this exciting opportunity. Please submit your resume detailing your relevant experience and why you are the ideal candidate for this role. We look forward to hearing from you.