Marketing Manager

Overview:

We are seeking a dynamic and strategic Marketing Manager to lead our marketing initiatives within our direct-to-consumer (DTC) sector. This role will focus on developing and executing marketing strategies that drive brand awareness, engagement, and sales growth. The ideal candidate will be a creative thinker with a strong understanding of consumer behavior and market trends.

Key Responsibilities:

Portfolio Strategy:

• Generate deep insight based on understanding of industries, customers, markets, consumers needs and competitive solutions
• Lead analysis on portfolio prioritization to deliver business objectives
• Plan marketing strategies to achieve the agreed goal, both financial and non-financial goal.

Marketing Strategy Development:

• Create and implement comprehensive marketing plans aligned with business objectives and market opportunities.
• Conduct market research to identify trends, customer insights, and competitive landscape.

Brand Management:

• Oversee brand positioning, messaging, and visual identity to ensure consistency across all channels.
• Develop and manage campaigns that enhance brand recognition and loyalty.
• Create eye-catching, informative materials such as posters, banners, flyers, shelf-talkers, digital screens, and product brochures. Ensure these materials align with brand guidelines and reflect the product proposition effectively.

Product Launches:

• Lead direct to consumer communications campaign and material development
• Collaborate with product development teams to plan and execute successful product launches.
• Coordinate marketing efforts to support new product introductions and promotional campaigns.
• Create a compelling product offering and design appropriate point-of-sale materials, collaborating with the sales team to enhance product visibility and awareness in the market.Budget Management:
• Manage the marketing budget, ensuring effective allocation of resources across various initiatives.
• Monitor, tracking and report on campaign performance and budget adherence.

Cross-Functional Collaboration:

• Work closely with sales, design, and customer service teams to align marketing strategies with overall business goals.
• Collaborate with external partners, including agencies and vendors, to execute marketing initiatives.

Performance Analysis:

• Track, measure, and analyze the effectiveness of marketing campaigns, making data-driven adjustments as needed.
• Prepare regular reports and presentations for stakeholders on marketing performance and insights.

Qualifications:

Education:

• Bachelor’s degree in Marketing, Business Administration, or a related field

Experience:

• 10+ years of experience in marketing roles, preferably within the MNC DTC (FMCG, Consumer Healthcare) sector.
• Proven track record of developing and executing successful marketing campaigns.

Skills:

• Strong understanding of various marketing tools and analytics.
• Excellent written and verbal communication skills.
• Proficient in marketing software and CRM systems.

Attributes:

• Creative thinker with strong problem-solving skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Results-oriented with a focus on driving business growth.