Marketing Manager

About Lyra Health

Lyra is transforming mental health care through technology with a human touch to help people feel emotionally healthy at work and at home. We work with industry leaders, such as Morgan Stanley, Uber, Amgen, and other Fortune 500 companies, to improve access to effective, high-quality mental health care for their employees and their families. With our innovative digital care platform and global provider network, nearly 20 million people can receive the best care and feel better, faster. Founded by David Ebersman, former CFO of Facebook and Genentech, Lyra has raised more than $900 million.

About the Role

The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to drive brand visibility, customer acquisition, and sales funnel generation for both Malaysia and Singapore. This role requires strong expertise in market analysis, competitor research, and the ability to craft and implement impactful online and onsite marketing campaigns.

• Conduct in-depth market research to identify industry trends, market demands, and growth opportunities.
• Analyze competitors’ strategies, strengths, and weaknesses to provide actionable insights for competitive positioning.
• Prepare regular reports and updates on market developments and competitive landscapes.
• Develop and execute integrated marketing strategies that align with business goals to maximize market share and customer engagement.
• Collaborate with cross-functional teams to ensure seamless planning and execution of marketing initiatives.
• Design and implement online and onsite marketing campaigns to drive brand awareness, lead generation, and sales funnel growth.
• Manage digital marketing initiatives, including SEO, SEM, social media, email marketing, and paid advertising.
• Plan and oversee onsite events (e.g., trade shows, product launches, workshops) to engage potential customers.
• Track, measure, and optimize campaign performance using KPIs and ROI analysis.
• Develop strategies to attract, nurture, and convert leads into sales opportunities.
• Work closely with the sales team to align marketing activities with sales objectives and enhance lead generation processes.
• Oversee the creation of marketing content (e.g., digital ads, blogs, presentations, brochures) that aligns with the brand voice.
• Ensure consistency of branding across all channels, including online platforms, events, and customer communications.
• Use analytics tools to evaluate the performance of marketing initiatives and drive data-backed decision-making.
• Provide strategic recommendations to improve marketing efficiency and effectiveness.

• Bachelor’s degree in marketing, Business Administration, or a related field. A master’s degree is a plus.
• 5+ years of experience in marketing, including strategy development, campaign execution, and market research.
• Proven track record of managing successful online and onsite marketing campaigns.
• Strong analytical skills with the ability to conduct detailed market and competitor analysis.
• Expertise in digital marketing platforms (e.g., Google Ads, Facebook Ads, LinkedIn Campaigns).
• Knowledge of CRM tools (e.g., Salesforce, HubSpot) and lead generation strategies.
• Excellent project management skills with the ability to plan, execute, and monitor campaigns.
• Strong communication and presentation skills.
• Data-driven mindset with proficiency in marketing analytics tools (e.g., Google Analytics, SEMrush).
• Ability to balance creative vision with practical implementation.
• Results-oriented with a focus on sales funnel growth and ROI.
• Collaborative mindset and strong leadership abilities.
• Adaptable to fast-paced, dynamic environments.