Marketing Manager

Actively contributes to the overall marketing activities of the hotel by providing strong leadership to the team. Specifically has direct influence and accountability for the overall marketing department and provide ongoing support and motivation to the team. Responsible for the effectiveness of the marketing campaign and performance and profitability of the hotel through marketing strategies.

Key Responsibilities:

• Social Media Management: Monitor, manage and update all hotel social media channels, ensuring active and engaged communities around trending topics and driving daily public interaction.
• Content Development: Create and curate unique hotel and destination content (posts, photos, videos, infographics) and source quality User Generated Content for social amplifications efforts.
• Influencer Engagement: Plan and execute itineraries with key influencers to ensure value delivery and objective achievement.
• Email Marketing: Strategize and coordinate monthly email marketing campaigns, working closely with Brand Marketing and Creative teams.
• Digital Operations: Manage daily digital administrative operations, including follow-ups on work priorities and the preparation of monthly mail-out and online exposure value reports.
• Financial Management: Review, reconcile and evaluate monthly ledgers and budgets, assist with fiscal planning and manage monthly and annual digital marketing budgets.
• Collaborative Marketing Efforts: Work with various hotel departments to create and promote brand marketing and promotions activities, developing events and programs to heighten brand awareness and increase profitability.
• Promotional Program Development: Develop and execute marketing plans and strategies to promote the hotel brand across categories, including creating collateral and enhancing brand value.
• Market Research: Conduct market surveys on competitors and general market trends to inform marketing strategies.
• Public Relations Coordination: Oversee media relations, press releases, media events, and influencer partnerships and serve as the hotel spokesperson when appointed by the General Manager.
• Event Management: Organise and coordinate special events, promotions and activations, ensuring seamless execution with other departments and manage pre-planning logistics with suppliers and contractors.
• Business and Leisure Travel Promotions: Develop and release promotions for business and leisure travel to press and target audiences, coordinate familiarisation trips for journalists and bloggers and maintain current media lists.
• Perform other reasonable duties assigned by the Management.

Requirements:

Required language(s): English, Bahasa Malaysia
Bachelor's degree in Hotel Management or a related field.
At least 5 years of work experience in the hospitality industry and in a similar capacity.
Computer literate particularly with Microsoft Excel, Microsoft Word, and Microsoft PowerPoint.
Excellent verbal and written communication skills.
People-oriented and good interpersonal skills.
Strong organizational and multitasking abilities.
Detail-oriented and analytical mindset.
Proactive and able to work independently as well as collaboratively.
Willing to be based in Port Dickson.