Marketing Manager

Job description

Responsibilities:

• Research and recommend appropriate above-the-line advertising media, and monitor the effectiveness of selected media.
• Establish contract and maintain public relation rapport with the media, to attain maximum exposure and publicity for the brands and products.
• Monitor media publicity obtained in an organised manner.
• Conceptualize, plan, implement and coordinate events according to the marketing objectives set by the Brand Manager.
• Create and plan a promotional calendar for trade and consumers, implement the promotional activities and monitor the results, according to the directors set by the Brand Manager.
• Implement below-the-line activities including Point-of-Sales, display merchandising materials and printed collaterals, and ensure that these are according to merchandising guidelines provided.
• Liaise with internal team members to ensure that marketing information is communicated clearly and timely to the retail team and trade.
• Monitor competitors’ marketing activities and provide regular market intelligence to the management.
• Plan, develop and monitor the Direct Marketing Expense budget via a standardized format efficiently.
• Ensure all POS are well-maintained and products are displayed according to Brand Merchandising guidelines.