Marketing Manager

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Job Summary:
The Marketing Manager will be responsible for developing, implementing, and executing strategic marketing plans for the entire organization (or assigned region/product line) to attract potential customers and retain existing ones. This role requires a creative and analytical thinker who can manage multiple projects simultaneously, drive brand awareness, and increase market share in the competitive retail landscape.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies to drive brand awareness, customer engagement, and sales growth.
• Conduct market research to identify trends, customer needs, and competitive positioning.
• Define and manage the marketing budget, ensuring optimal allocation of resources to achieve business objectives.
• Plan and oversee the execution of multi-channel marketing campaigns, including digital, social media, email, in-store, and events.
• Collaborate with the creative team to develop compelling marketing materials, including advertisements, promotions, and product launches.
• Monitor and analyse campaign performance, providing actionable insights and recommendations for improvement.
• Ensure brand consistency across all marketing channels and customer touchpoints.
• Develop and maintain a strong brand identity that resonates with our target audience.
• Manage relationships with external agencies and vendors to ensure high-quality deliverables.
• Oversee the company’s digital marketing efforts, including website management, SEO/SEM, social media, and online advertising.
• Leverage data analytics to optimize digital marketing strategies and improve ROI.
• Stay up-to-date with the latest digital marketing trends and technologies.
• Develop and implement customer loyalty programs and retention strategies.
• Analyse customer feedback and market trends to identify opportunities for enhancing the customer experience.
• Collaborate with the sales team to align marketing strategies with sales objectives.
• Lead, mentor, and develop a high-performing marketing team.
• Foster a collaborative and innovative work environment.
• Set clear goals and KPIs for the team, ensuring accountability and continuous improvement.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field. MBA is a plus.
• Minimum of 5-7 years of experience in marketing, with at least 3 years in a managerial role within the retail industry.
• Proven track record of developing and executing successful marketing strategies.
• Strong understanding of digital marketing, including SEO/SEM, social media, and email marketing.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Exceptional communication, presentation, and interpersonal skills.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Creative thinker with a passion for innovation and staying ahead of industry trends.