Marketing Manager

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Working as part of Wesley Methodist School (WMS) is beyond career. It’s a journey with purpose and it’s uniquely rewarding. Join us in building up children into responsible and purposeful individuals equipped with the aptitudes to succeed and adapt in a rapidly changing world through the Methodist Education.

WMS is a growing, vibrant community that works together to support the academic, extra-curricular, and personal growth of our students. If you are looking to develop your skills and career in education, and to find like-minded passionate educators, come join us today!

Job Purpose

The Marketing Manager will lead the marketing and admissions department, ensuring alignment with the school’s enrollment objectives. He/she will set up and develop a fresh and exciting admission experience for all new students, both local and international.

Key Duties & Responsibilities

• Developing and executing marketing strategies to enhance brand awareness and increase student admissions.
• Managing digital and traditional marketing campaigns, including social media, website content, and promotional materials.
• Overseeing the admissions process, handling inquiries, and converting leads into confirmed enrolments.
• Monitoring and reporting on enrolment pipelines, conversion rates, and marketing ROI.
• Organising and promoting Open Days and other school events.
• Arranging visits to churches, both Methodist and other denomination churches, as well as para-church organizations in specific locations of the schools, to promote the distinctiveness of quality private education with a faith-based school.
• Overseeing the admission procedures for international students including obtaining the necessary immigration documents and guiding the applicant through the process.

Job and Person Specification

Essential Specification (Must-have)

• Possess minimum Degree in Marketing / Graphic Design / Counselling / Social Science / Psychology / Business or related discipline.
• Extensive experience in marketing and admissions in an educational institute with a proven ability to drive student enrolment in a competitive environment.
• Ability to analyse and interpret the needs of parents and students and offer appropriate solutions.
• Strong interpersonal and communication skills with ability to communicate comfortably with parents and students in a courteous and professional manner.
• Possess good planning, organizing, coordinating, presentation and time management skills.
• Good written and verbal communication skills in English.
• Social Media savvy especially on Facebook and Instagram. Understand social media trends and developments.

Desirable Specification (Added advantage)

• Knowledge of Adobe suite and Content Management System (WordPress).
• Proficiency in Mandarin.
• Familiarity with web analytics tools, market research techniques, and knowledge of SEO and Google Analytics.

Safeguarding Commitment

Wesley Methodist School is committed to safeguarding and promoting the welfare and safety of our students and expects all staff members to share this commitment.