Marketing Intern

PR & CRM

• Work hand in hand with Assistant Marketing Manager on the seeding strategy to influencers and media to increase Guerlain’s awareness.
• Share all PR related materials with PR agency in a timely manner and ensure that the information is well disseminated.
• Vet through an adapted press release from PR agency to ensure brand image is consistent with HQ guidelines.
• Assist Trade Marketing Executive in the organization of PR events to celebrate new product launches.
• Assist Trade Marketing Executive in the organization of Masterclasses to develop customer loyalty and brand love.

RETAIL

• Ensure new product launch information is well disseminated to the retail team.
• Prepare a deck including all information related to new launches/competitors report by weekly inventory/stock receive/fulfillment tracker and updates.
• Provide performance analysis including quantitative and qualitative comments (campaign/new launch, etc.).
• Visit the market regularly to ensure new product launches are well implemented and share pictures with the team.
• Take pictures of the Guerlain counter as well as competitor activities and update on the shared drive. Support Retail Manager in ad-hoc sales duties such as business presentations, sales analysis, etc.

E-RETAIL - SEPHORA

• Responsible for new product listings and ensuring all information is submitted in due time.
• Brand banners: responsible for updating banners according to product launches.
• Online stocks level monitor: review on a weekly basis and alert.

VISUAL MERCHANDISING

• Post-installation: Visit counters to ensure all changes are reflected accurately, take photos, and ensure pristine merchandising execution.
• Support Trade Marketing Executive to update merchandising POSM/planograms and review tester displays in the stores according to merchandising team’s directions.

REGIONAL REPORTING

• Responsible for compiling the top news in terms of brand activations (KOL/PR/CRM/Trade/Promotions) on social media/in-store in a neat and insightful manner and ensure submission on time.

MINIMUM REQUIREMENTS

• Minimum 5 months internship program.
• Team player with effective interpersonal and communication skills.
• Exceptional problem-solving ability, logical reasoning, creative thinking, comfort with numbers, and the ability to untangle complex issues.
• Strong passion, ability to adapt, and cope in a fast-paced, challenging work environment.
• Fluent verbal and written English.