Marketing Executive / Senior Marketing Executive

Marketing Executive / Senior Marketing Executive

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• Develop tailored VM guidelines for Malaysian Retail Shops inspired by HQ's VM guidelines, encompassing window visuals, POSM and LBP visuals, and strategic showcase placement.
• Collaborate closely with designers to craft compelling VM artwork that aligns seamlessly with the brand's visual identity.
• Devise localized marketing campaign proposals tailored to business objectives and brand ethos, encompassing in-depth competitor analysis, consumer insights, innovative marketing strategies, video/photo production planning, creative copywriting, and more.
• Assist in identifying reputable production houses and models for seamless production execution, maintaining strong communication with vendors and partners throughout the process.
• Monitor and analyze the performance of marketing initiatives, offering valuable insights on key performance indicators.
• Regularly showcase outstanding marketing campaigns across diverse industries, conducting in-depth case studies on marketing channels such as social media, retail outlets, and OMO platforms.
• Provide monthly reporting on marketing material compilation and social media analytic report for improvement and recommendation.
• High accuracy in managing online listings, online campaigns, and online stock levels across all e-commerce platforms like Shopee & official websites.
• Support new product launches and ensure their timely availability online.
• Track sales performance and KPIs, such as conversion rates and traffic. Generate weekly and monthly performance reports to improve revenue and market share.

Requirements:

• Diploma/Degree in Marketing or Business Administration.
• Minimum 3-5 years of relevant marketing experience (social media, production, KOL marketing, creation, etc.)
• With marketing experience in fashion, jewellery, or watches industries.
• Hands-on experience in video/photo production, content creation, and influencer marketing would be advantageous.
• Knowledge of VM techniques, visual arrangement, window setup, in-store display, etc.
• Detail-minded, proactive and strategic thinking, with good time management and an organized approach to tasks.
• Ability to multitask in a fast-paced environment.
• Able to work independently and as a team.
• Proficient in both written and spoken English and Bahasa Malaysia; proficiency in Mandarin is an added advantage.

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Your application will include the following questions:

• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a marketing executive?
• How much notice are you required to give your current employer?