Marketing Executive cum Content Creator (Subang)

In this role you will be responsible for:

Integrated Marketing Communications (Digital Marketing focus)

• Manage Google ads campaigns - keywords research, user intention mapping, content landing pages enhancement, adtext enhancement, performance monitoring and optimisation
• Manage Social Media Channels organic and ads campaign
• Curating entertaining & educational material and are responsible for the distribution on social media channels
• Monitoring and improving social media traffic, growth, engagement, and brand performance through both organic and paid marketing
• Content development and setting up of Email Marketing and Marketing Automation campaigns
• Amplify pest control and hygiene innovations and B2B Marketing related content
• Ensure timely execution of content development and distribution based on the mapping of content strategy to the customer journey; channels include advertising, media, collateral, briefings, newsletters, web/ online, social media, public relations, CSR activities, etc
• Investigate/ explore various communication channels and opportunities and define effective communication tasks, targets and budgets
• Ensure flawless internal and external executions of integrated communications programme (offline and online/ digital)
• Prepare monthly reports and analyse ROI and campaign and content distribution performance to ensure KPI targets are met, keeping accurate records and highlighting where variances occur for fast actions

Service Brand Communications

• Act as a brand custodian, ensuring all branding application is consistent internally and externally
• Work closely with the Marketing team and various departments to demonstrate Sector Expertise in the industry and key accounts/ sectors
• Support in customer loyalty and retention programme

Customer Marketing

• Support in implementing solutions based on sector/ customer needs
• Ensure all materials and communication channels are updated with key insights and differentiations through sound Sector Approach, ensure consistency in branding, marketing, and sales support materials, etc.

Other Responsibilities:

• Assist in mining market and customer insights via customer interviews, coordinating market research activities, etc
• Monitor, review and analyse competitors’ activities
• Liaise with agency (online/ PR/ creative) and set principles of brand consistency
• Assist in other marketing duties

The ideal candidate will possess:

• Educational Level: Minimum a Diploma / Degree or equivalent qualification in Marketing
• Experience: 1-2 year experience in marketing communications, media, brand management and integrated marketing including SEO, SEM, Social Media, Email Marketing and other Direct Marketing activities
• Language skills required: Excellent spoken and written English
• Computer Skills: Proficient in Microsoft Office, particularly Word, PowerPoint and Excel. Experience with Photoshop and Illustrator may be an advantage
• Special Skills or Attributes: Experience in using content management systems, design and/or mailing software, coordinating events and working with agencies are a plus
• Outstanding copywriting, social media, or video production skills.

Highly Desirable:

• Excellent attention to detail
• Ability to do multitasking job
• Excellent writing skills

Rewards and Benefits

• Attractive base salary
• Comprehensive Insurance Plans for Surgical & Hospitalization, Term Life and Personal Accident
• Out-patient & Specialist Coverage
• Dental & Optical Coverage
• Additional Retirement benefits
• Staff Purchase Plans

You will be welcomed into a friendly, robust and competitive team that are highly motivated and focused on achieving goals and results. You will be given full product training, with hands-on assistance from the Marketing Team.

Equal Opportunities

Rentokil Initial believes in supporting all employees to provide equal opportunities and avoid discrimination. We also place emphasis on workplace diversity which means that we are serious about creating an inclusive environment that accepts each individual's differences, embraces their strengths and provides opportunities for all colleagues to achieve their full potential.