Marketing Executive(CRM)- Marketing Department

Position: Marketing Executive (CRM) - Marketing Department

Location: Desa Tun Razak, Cheras

Job Description

1. To manage and drive the card membership and loyalty programs in order to achieve the established Company business and top-line goals.
2. To plan, implement and execute effective programs to reward existing members.
3. Generate and compile CRM analysis/reports and campaign results to evaluate the effectiveness of CRM and Loyalty campaigns and brand performance.
4. To systematically manage anti-attrition numbers by establishing anti-attrition programs that promote continued card loyalty.
5. To work closely with respective internal departments to ensure all programs are executed within budget and timelines given.
6. To plan for more 3rd party tie-ups e.g., banks, corporate companies, or colleges to increase POP Card recruitment rate.
7. Involve in Bookfairs and BookFest recruitment mechanics.
8. To handle customers' enquiries via POPULAR website, phone calls, and email.

Requirements:

1. Candidate must possess at least a Degree/Diploma in Marketing, Business Administration, or related disciplines.
2. Fresh graduates are encouraged to apply.
3. Numerate with the ability to produce reports and derive valuable insights and analysis.
4. Experience in working with customer databases, data analysis, and email marketing platforms is an added advantage.
5. Well-versed in English, Bahasa Melayu, and Mandarin.