Marketing Executive (Advertising & Campaigns)

We are looking for a proactive and results-oriented Ads Executive (Advertising Focus) to take charge of our online advertising campaigns across multiple platforms including Facebook, Instagram, TikTok, Xiao Hong Shu (RED), and Google Ads. The ideal candidate will be responsible for planning, executing, and optimizing paid ads to drive traffic, generate leads, and boost conversions. You will work closely with our creative and marketing teams to develop ad content, monitor campaign performance, and make data-driven decisions to improve results.

Key Responsibilities:

1. Strategize, launch, and manage paid advertising campaigns on Facebook, Instagram, TikTok, Xiao Hong Shu, and Google Ads.
2. Monitor campaign performance, analyze data, and optimize ads for better ROI.
3. Write engaging ad captions and assist in visual concept development for ads.
4. Work with designers and content creators to produce effective ad creatives.
5. Assist in creating or updating landing pages and sales funnels for ad campaigns.
6. Stay updated with digital advertising trends and platform updates.
7. Ensure all campaigns comply with ad platform policies and local regulations.

Requirements:

1. Diploma/Degree in Marketing, Communications, or a related field.
2. Hands-on experience with Facebook Ads Manager, Google Ads, TikTok Ads; experience with Xiao Hong Shu is a plus.
3. Strong analytical skills and ability to optimize campaigns based on performance reports.
4. Able to multitask, work independently, and manage several ad campaigns simultaneously.
5. Passionate about digital marketing and results-driven.