Marketing Executive

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Responsibilities:

• Create awareness of and develop company's brands
• Communicate with target audiences and build and develop customer relationships
• Help with marketing plans, advertising, direct marketing and campaigns
• Support the marketing manager in delivering agreed activities
• Source advertising opportunities and place adverts in the press, blog, online banner and social media
• Work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts
• Write and proofread marketing copy for both online and print campaigns
• Produce creative content, including visual design, videos and blog posts
• Run social media channels (e.g. Twitter, Facebook and LinkedIn) to enhance audience engagement
• Organise and attend events such as conferences, seminars, receptions and exhibitions
• Liaise with designers and printers and organise photoshoots
• Arrange the effective distribution of marketing materials
• Maintain and update customer databases
• Conduct market research, for example, using customer questionnaires and focus groups
• Develop relationships with key stakeholders, both internal and external
• Develop and implement a marketing strategy (often as part of a wider sales and marketing programme)
• Evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective
• Track marketing performance and return on investment and prepare weekly or monthly reports for management

Job Requirements:

• Proven experience as a marketing executive or similar role. Experience in digital marketing will be an added advantage.
• Fresh graduates may be considered.
• Good understanding of market research techniques, data analysis and statistics methods
• Thorough knowledge of strategic planning principles and marketing best practices
• Proficient in MS Office and marketing software (e.g. CRM)
• Familiarity with social media and web analytics
• Excellent communication and people skills
• Strong organisational and time-management abilities
• Creativity and commercial awareness
• BSc/BA in marketing, business administration or relevant discipline

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Your application will include the following questions:

• Which of the following types of qualifications do you have?
• How many years' experience do you have as a marketing executive?
• How many years' experience do you have in market research?
• How many years of digital marketing experience do you have?

Reach us at admin@allterra.com.my