A Marketing Executive is responsible for maintaining a brand's online presence and sales by working on various marketing campaigns.
Responsibilities and Accountabilities:
Develop and execute marketing plans and campaigns, in alignment with our organization's overall marketing and business objectives.
Use a variety of channels and tactics to drive engagement and generate leads, including email marketing, social media, content marketing, events, and other marketing initiatives.
Collaborate with our design and content teams to create engaging marketing materials, including social media posts, landing pages, brochures, and other marketing collateral.
Work closely with our sales team to support their efforts in generating leads and closing deals, through effective marketing and sales alignment.
Track and analyze marketing performance metrics, such as website traffic, social media engagement, lead generation, and revenue attribution, and use this data to inform future marketing strategies and campaigns.
Stay up-to-date with industry trends and best practices, as well as competitive activity, and apply this knowledge to inform the marketing strategy and tactics.
Manage relationships with third-party vendors, such as agencies, freelancers, and suppliers, as necessary.
Skills Required:
Bachelor's Degree in Marketing, Business, or a related field.
2-3 years of experience in a marketing role.
Strong communication skills, including the ability to write clear, compelling marketing copy.
Strong analytical skills, including the ability to track and report on marketing performance metrics.
Attractive remuneration and compensation package will be commensurate with experience and qualifications.