Marketing Executive

Role Profile

Marketing and Communications Executive

The Role

The Marketing and Communications Executive will lead marketing in Tenby International School in Tropicana Aman (Kota Kemuning). The successful candidate must have a good understanding of the catchment areas in Klang Valley, experience in producing high-quality photography and video, and will be responsible for developing and executing marketing strategies ensuring that our school has sufficient leads (of sufficient quality) to meet enrolment targets.

The role will drive content creation and lead generation across offline and online channels to develop and implement strategies to ensure that both schools’ student recruitment targets are supported with a view of maximizing the number of deals/enquiries, qualified leads, and booked appointments as well as improving conversion rates, CPL, and CPA for our school.

The Marketing and Communications Executive will provide consistent marketing insights, content, and narratives that evidence our Learning First philosophy, academic achievement (student and parent-facing objectives). This role is expected to explore all avenues of communication to build up the brand and ensure that the School remains relevant in the respective market.

The post holder will be expected to build close working relationships with other members of the school SLT (senior leadership team) and the Admissions team. This role is also expected to provide guidance to individuals within the school to support all marketing initiatives.

Stakeholders:

• Internal: School Admissions team; Senior leadership team.
• External: Parents and students.

Line Manager (supervision received):

• Campus Principal

Functional:

• Director, Admissions & Marketing - Malaysia

Key Responsibilities:

1. Lead on the successful delivery of dynamic marketing strategies:

• Work closely with the Director, Admissions & Marketing – Malaysia and the school academic and admissions teams to ensure that overall marketing strategies are aligned with annual budgets and the objectives for the School are met.
• Develop local catchment area data, analysis, and insights (from internal and external data sources).
• Work closely with the Admissions Manager, Director, Admissions & Marketing - Malaysia and Principal to develop and execute the annual marketing plans for the School.
• Develop and execute localized marketing strategies and tactical plans to address market demands and needs.

2. Marketing Communications:

• Develop annual communications strategies for the school by working closely with the Director, Admissions & Marketing – Malaysia and Principal.
• Provide an up-to-date content calendar for the school to consistently push out school narratives, stories, and successes across the year, working closely with the Director, Admissions & Marketing - Malaysia, the regional team, and school stakeholders.
• Produce different types of content – written copy, materials (via Canva, InDesign & Photoshop an advantage), photography, and video for internal and external marketing to support the school content calendar while working closely with the SLT to ensure content is in line with our school narratives and learning.
• Ensure the school website and channels of communication have up-to-date information and dynamic and relevant content.
• Understand, review and negotiate current marketing/vendor agreements, current partnerships, and entitlements in both schools with the intent of maximizing cross-promotional opportunities.
• Utilize all relevant channels of communication and platforms to support school-initiated events, webinars, and activations to current parents with the aim of improving customer loyalty.
• Provide support to the Principal to develop communication materials for current parents when needed.
• Work with Admissions to build and develop relevant relationships with feeder schools in the catchment and other organizations by providing marketing and student recruitment support as required.

3. Any other responsibilities as assigned from time to time.