Marketing Executive

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Impress-Esteem Enterprise
Malacca City
MYR 100,000 - 150,000
Be among the first applicants.
2 days ago
Job description

Job Responsibility

Develop and Implement Marketing Campaigns:

  • Plan, execute, and monitor marketing campaigns across various channels (online and offline) to promote products or services.
  • Collaborate with the creative team to design promotional materials, such as brochures, flyers, and social media posts.

Market Research and Analysis:

  • Conduct market research to identify target audiences, industry trends, and competitor strategies.
  • Analyze consumer behavior, market trends, and feedback to adjust marketing strategies as needed.
  • Generate reports on campaign performance, providing insights and recommendations for future marketing efforts.

Digital Marketing:

  • Manage digital marketing channels including social media platforms, websites, and email marketing.
  • Plan and oversee SEO/SEM, email marketing, and digital ad campaigns (Google Ads, Facebook Ads, etc.).
  • Monitor the performance of online platforms and analyze traffic to optimize campaigns for better ROI.

Event Planning and Coordination:

  • Assist in organizing and managing events such as product launches, trade shows, exhibitions, and promotional events.
  • Liaise with external partners, sponsors, and vendors to ensure event success.

Brand Management:

  • Maintain and develop the company’s brand identity through consistent messaging and visual representation.
  • Ensure all marketing materials are aligned with the company's branding and communication guidelines.

Collaborate with Sales Teams:

  • Work closely with the sales team to create marketing strategies that support sales targets.
  • Provide sales teams with marketing materials and promotional content to enhance product presentations.

Content Creation and Management:

  • Create engaging content for blogs, social media, and newsletters to attract potential customers and enhance brand visibility.

Budget Management:

  • Manage the marketing budget, ensuring campaigns are delivered within budget constraints.
  • Track and report marketing spend, ensuring cost-effectiveness of campaigns.
Job Requirements
  • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
  • 1-3 years of experience in marketing, with knowledge of digital and traditional marketing methods.
  • Strong understanding of market research, data analysis, and consumer behavior.
  • Excellent written and verbal communication skills in Mandarin, English and Bahasa Malaysia.
  • Ability to manage multiple projects simultaneously and meet tight deadlines.
  • Creative, detail-oriented, and able to work both independently and as part of a team.
Job Benifits
  • EPF & SOCSO
  • Annual Leave
  • Medical Claim
  • Career Development
  • Annual Bonus
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