Marketing Executive

Marketing Communications (Marketing & Communications)

We are seeking a dynamic and experienced Senior Marketing Executive to join our marketing team, with a strong focus on digital initiatives. This role is pivotal in driving our online presence and sales through effective management of our e-commerce platforms, website, and social media channels. As part of the executive team, you will play a crucial role in planning campaigns, drafting essential documents, and steering our digital marketing strategies towards success.

Key Responsibilities:

1. Marketing Strategy Development: Develop and implement comprehensive digital/physical marketing strategies that align with our company's goals.
2. E-Commerce Management: Managing e-commerce operations across various platforms such as Official Website, Shopee, Lazada, etc., ensuring product listings, SKUs, and promotions are up-to-date and optimized for sales.
3. Website Management: Oversee the backend system of our company website, including updating product listings, banners, and newsletters to keep content fresh and engaging.
4. Campaign Planning: Planning and execution of marketing campaigns, ensuring all aspects (digital/physical) are integrated and aligned with overall marketing objectives.
5. Performance Analysis: Regularly analyze and report on the performance of digital initiatives against KPIs, adjusting strategies as needed to achieve desired results.
6. Market Trends: Stay abreast of the latest digital marketing trends and technologies, recommending and implementing innovative approaches to drive digital growth.

Qualifications:

1. Bachelor's degree in Marketing, Business Administration, or related field.
2. Proven experience in digital marketing, e-commerce management, and social media strategy, ideally within a similar role.
3. Strong understanding of digital marketing tools and platforms, including SEO/SEM, Google Analytics, and CMS management.
4. Excellent communication, organizational, and planning skills, with the ability to manage multiple projects simultaneously.
5. Creative thinker with strong analytical skills, able to derive insights from data to inform strategies and decisions.
6. Familiarity with e-commerce platforms such as Shopee and Lazada, including their backend systems and operational requirements.

What We Offer:

1. A position at the executive level within an innovative and dynamic team.
2. Opportunity to shape and influence the digital direction of a growing business.
3. Competitive salary and benefits package.
4. Professional development opportunities in a supportive and collaborative environment.