Marketing Executive

We are seeking a dedicated and detail-oriented Marketing Executive to join our dynamic team. The ideal candidate will play a crucial role:

• Assist in all aspects of marketing and admissions of Imperial International School Ipoh, including new student applications.
• Plan and execute marketing plans to increase overall student enrolment across Malaysian and International communities.
• Support the development and execution of marketing strategies, including online presence, content creation, event management, and advertising campaigns.

Main Tasks and Accountabilities:

1. Brand Promotion and Awareness:
   • Promote the school’s brand and unique selling points to prospective students, parents, and the community.
   • Develop and implement strategies to enhance the school’s reputation and visibility locally and internationally.
   • Manage the school’s social media accounts, posting relevant content to engage the target audience.
   • Oversee the school website’s content, ensuring it is updated, user-friendly, and aligned with marketing strategies.
   • Develop and execute email marketing campaigns to prospective families, current students, and alumni.
2. Content Creation:
   • Create engaging and informative content for newsletters, brochures, advertisements, and the school website.
   • Capture high-quality photos and videos of school events, classroom activities, and student success stories.
   • Write articles and blog posts showcasing the school’s programs, achievements, and events.
3. Market Research & Competitor Analysis:
   • Conduct market research to identify prospective families, competitor schools, and industry trends.
   • Analyze international students' and parents' needs and preferences, and adapt marketing strategies accordingly.
   • Monitor competitor activities to stay updated on their marketing strategies and identify opportunities for differentiation.
4. Event Management:
   • Plan and organize school events such as open houses, international student recruitment fairs, parent-teacher conferences, and webinars.
   • Collaborate with other departments (Admissions, Academic Teams) to ensure smooth execution of events.
5. Advertising & Promotions:
   • Coordinate advertising campaigns through traditional and digital channels, including local newspapers and social media ads.
   • Develop promotional materials such as posters, flyers, and school brochures to support marketing activities.
6. Public Relations:
   • Assist in maintaining positive relationships with local media, education agents, and community organizations.
   • Help manage the school’s public relations efforts, including press releases and media outreach.
7. Student Recruitment:
   • Develop strategies to increase student enrolment and target international families seeking quality education.
   • Handle inquiries in a timely and professional manner.
   • Be responsible for all aspects of admissions policies and processes, including conducting admissions tests and preparing offer letters.
   • Conduct tours and answer questions about the school.
   • Process incoming applications for all prospects, checking qualifications and authenticity of results.
   • Arrange and invigilate online assessments for applicants.
   • Prepare Provisional Offer Letters and communicate with parents regarding application outcomes.
8. Reporting & Analytics:
   • Prepare regular reports to senior leadership on marketing performance, including student inquiry and enrolment data.
9. Student Admissions:
   • Manage the admissions processing of a portfolio of programs in close liaison with academic departments.
   • Monitor and prepare related documents for Student’s Visa Renewal and Cancellation for International Students.
   • Maintain students’ personal files and update relevant documents for local and International Students.
   • Ensure timely responses to parents.
   • Handle paperwork for Scholarship Applications.
   • Provide accurate information regarding visa requirements and processes for international students.
   • Assist students in preparing visa applications.
   • Liaise with embassies and government agencies to stay updated on visa regulations.
   • Monitor compliance with immigration regulations and institutional policies.
   • Prepare and submit necessary reports related to international student admissions and visa status.
   • Stay informed about changes in immigration laws that may affect students.
   • Work on other tasks assigned by management.

Requirements:

• A degree in Marketing, Business Administration, Communications, or a related field.
• At least 1-3 years of experience in a marketing or related role.
• Experience with digital marketing, social media marketing, or content creation is highly valued.
• Strong communication and writing skills.
• Ability to work collaboratively with different teams and departments.

Only shortlisted candidates will be notified.