Marketing Director (Immediate - 3-7 March 2025)

Marketing Director (Immediate - 3-7 March 2025)

Job Title: Marketing Director (Immediate - 3-7 March 2025)

Location: Saudagaar Asia Sdn Bhd, Kota Damansara, Selangor
Reports to: Chief Executive Officer (CEO)
Job Type: Full-Time

Job Purpose:

The Marketing Director is responsible for developing and executing high-impact marketing strategies that drive brand awareness, customer engagement, and business growth. This role requires a visionary leader who can oversee marketing campaigns, enhance digital presence, and lead a dynamic team to achieve company objectives.

Key Responsibilities:

Strategic Marketing & Brand Development:

• Develop and execute comprehensive marketing strategies to enhance brand positioning and market share.
• Define and oversee the company's marketing vision, ensuring alignment with business objectives.
• Lead market research and consumer insights to identify trends, customer preferences, and competitive positioning.
• Strengthen the company’s brand identity across all marketing channels, including online and offline platforms.

Digital Marketing & Social Media Growth:

• Oversee digital marketing initiatives, including social media, SEO, SEM, content marketing, and influencer collaborations.
• Drive innovative campaigns to increase engagement, followers, and sales on platforms like TikTok, Instagram, Facebook, and YouTube.
• Monitor digital analytics and adjust strategies to optimize conversion rates and customer retention.
• Manage paid advertising campaigns (Google Ads, Facebook Ads, TikTok Ads) for maximum ROI.

E-commerce & Performance Marketing:

• Lead marketing efforts for e-commerce platforms (Shopee, Lazada, Shopify, TikTok Shop) to drive traffic and sales.
• Develop targeted promotions, product launches, and sales campaigns to enhance revenue growth.
• Implement data-driven performance marketing strategies to optimize customer acquisition costs.
• Plan and oversee marketing campaigns, including product launches, seasonal promotions, and brand collaborations.
• Ensure content strategies are engaging, innovative, and aligned with brand objectives.
• Supervise the creation of high-quality visual and written content across all digital and traditional platforms.
• Lead, mentor, and motivate the marketing team to achieve performance goals and foster a culture of creativity.
• Work closely with sales, operations, and product teams to ensure seamless execution of marketing strategies.
• Build relationships with external partners, media, influencers, and agencies to expand brand reach.

Budgeting & Performance Analysis:

• Develop and manage the marketing budget, ensuring cost-effective strategies with measurable ROI.
• Track and analyze key marketing KPIs, providing regular reports and recommendations for improvement.
• Utilize data insights to refine marketing efforts and drive continuous improvement.

Required Qualifications & Skills:

• Education: Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field.
• Experience: Minimum 5-7 years of experience in marketing leadership, preferably in digital marketing and e-commerce.
• Skills:
  • Strong leadership and team management skills.
  • Expertise in digital marketing, content strategy, and social media management.
  • Proficiency in data analytics tools (Google Analytics, Facebook Business Manager, etc.).
  • Excellent communication, strategic thinking, and problem-solving abilities.
  • Ability to drive high-performance marketing campaigns with measurable results.

Preferred Qualifications:

• Experience in e-commerce marketing for platforms like Shopee, Lazada, Shopify, and TikTok Shop.
• Strong network and experience in influencer marketing and brand partnerships.
• Knowledge of AI-driven marketing tools and automation strategies.

Job Summary:

As the Marketing Director at Saudagaar Asia Sdn Bhd, you will be at the forefront of building the brand’s reputation, increasing digital engagement, and driving revenue growth. This role offers the opportunity to lead a high-energy marketing team and implement cutting-edge strategies in a fast-paced environment.

Key Selling Points:

Leadership Role: Lead the company’s marketing vision and team.
Digital & E-commerce Growth: Play a crucial role in expanding online presence and sales.
Innovative Campaigns: Work on creative and high-impact marketing initiatives.
Career Advancement: Opportunity to drive strategic decision-making at a senior level.