Marketing & CRM Executive

The Marketing & CRM Executive will be responsible for managing marketing and customer relationship initiatives for two prestigious brands, McLaren and Pagani, at Eurokars Group. This role involves developing and executing marketing campaigns, enhancing customer engagement, and supporting brand strategies to drive brand presence and customer loyalty.

Job Title: Marketing and CRM Executive

Company: Eurokars Supersports Pte Ltd (Mclaren & Pagani Brand)

Reporting To: Senior Marketing and CRM Manager

About Us:

• McLaren and Pagani are legendary brands in the automotive and motorsport industries, renowned for their commitment to innovation, excellence, and performance.

Job Summary:

• We are seeking an experienced and skilled Marketing and CRM Executive to develop and implement marketing strategies and manage customer relationships to drive business growth and brand loyalty for McLaren and Pagani.
• The successful candidate will lead marketing and CRM campaigns and collaborate with cross-functional teams to achieve business objectives.

Responsibilities:

• Social Media Content Creation & Management including but not limited to developing a content strategy to grow audience & engagement, producing high-quality content and collaborating with agency to conceptualize fresh ideas.
• Community management: actively engage with followers, respond to comments, and build meaningful conversations.
• Plan, organize and execute events ensuring best-in-class brand experience.
• Develop and execute marketing strategies to drive brand awareness, customer engagement, and sales growth for McLaren and Pagani.
• Optimize CRM systems to enhance customer relationships and loyalty.
• Analyze customer data to identify trends, preferences, and behaviors.
• Collaborate with cross-functional teams (Sales, Product, and Communications) to align marketing strategies with business objectives.
• Develop and maintain relationships with external partners, influencers, and media outlets.
• Ensure brand consistency across all marketing channels and communications.

Requirements:

• Degree in Marketing or a related field.
• Minimum 2 years of experience in marketing and CRM, with a preference for candidates with experience in luxury segment.
• Proficient in design software (Canva, Adobe Illustrator, Photoshop, etc.).
• Possess a valid class 3 driving licence.
• Fluency in English (written and spoken), proven track record of successful marketing campaigns and CRM strategies, meticulous and detail-oriented with a customer-first mindset.
• Excellent communication, project management, and leadership skills.
• Familiarity with marketing automation platforms and tools (e.g. Salesforce).
• Proficient in MS Office (PowerPoint, Excel, Word).

What We Offer:

• Opportunity to work with legendary, exclusive brands.
• Collaborative and dynamic work environment.

If you're a motivated and experienced marketer with a passion for the McLaren and Pagani brands, and a talent for CRM and customer relationship management, we'd love to hear from you!