Marketing Coordinator

Job Responsibility

Campaign Management

• Develop targeted campaigns to drive awareness, acquisition, onboarding, retention and advocacy.
• Create engaging content for various marketing funnels, including event promotions, product announcements, membership updates, and promotional campaigns.
• Work closely with senior to implement campaign layouts and strategies that resonate with target audiences.
• Participate in brainstorming sessions to generate innovative ideas for campaign themes and execution plans.

Lifecycle Strategy Development

• Work closely with senior to design and execute end-to-end customer lifecycle journeys to align with business goals and customer needs.
• Identify key touchpoints and create personalized engagement strategies for each stage of the customer journey.
• Work closely with senior to optimize lifecycle programs through A/B testing, data insights and industry trends.

Execution Excellence

• Ensure that campaigns are executed on time and within budget, coordinating with various teams to manage deliverables by using different type of sources channel.
• Monitor campaign progress and make necessary adjustments to optimize performance.

Data Analysis (Preferred)

• If applicable, utilize data analysis skills to track campaign performance, identify trends, and recommend improvements.
• Prepare reports on campaign outcomes, highlighting key metrics and insights for future planning.

Collaboration And Communication

• Work closely with cross-functional teams, including marketing, design, operations and data & risk team to ensure cohesive campaign execution.
• Maintain clear and effective communication with all stakeholders, ensuring everyone is aligned on campaign objectives and timelines.

Learning And Development

• Stay updated on industry trends, best practices, and emerging technologies in fintech and digital marketing.
• Actively seek opportunities for professional growth and development within the role.

Job Requirements

• Achieve at least bachelor's degree in marketing or related field.
• Professionals with 1-2 years of experience in CRM marketing, e-commerce, finance, investments, crypto, e-commerce or a related field is preferred.
• Fresh graduates are also welcome to apply.
• Excellent communication skills in Mandarin.
• Ability to think strategically within a business context.
• Ability to work under tight deadlines.
• Background in data analysis is an additional advantage.

Job Benefits

• Basic package: EPF/SOCSO/PCB.
• Hybrid Work Mode: Eligible for two days of work-from-home each week.
• Accessible Location: Office is within walking distance from the MRT.
• Monthly Performance Bonus: Up to 4 digits monetary reward, get paid for your hard work.
• Professional Development: Sponsorship for professional training and workshops.
• Annual Leave Encashment: Get paid for unused leave.
• Team Bonding: Monthly team bonding activities based on your preference.
• Work Assets Provided: All necessary work tools and equipment are supplied.