Marketing Communications Specialist

Are you ready to get ahead in your career?

• We want to empower you to turn your ambitions into achievements.
• We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others.
• Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world.
• To realise our vision to become Malaysia’s leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.

Why does this job exist and why is it critical?

Accountabilities

1. LEAD and own Maxis Segment Marketing Communications roadmap – includes advertising, digital/content/social marketing, customer & partner engagements (both online and offline) and quarterly A&P budget planning for the identified segment. Must be aligned with key business KPIs across divisions ie product, sales & service, customer service, brand etc.
2. LEAD: Actionable insights into the segments – deep insights into the communities/niche segments that will lead to fresh value propositions and innovative ways of persuading and reaching identified segments. Insights should be derived from both customer research and data-driven insights (both internal and external data).
3. SUPPORT Maxis product and sales team via always-on marketing activities that help generate leads, inquiries and walk-ins. Manage marketing to ensure segment-related products are constantly having media exposure and coverage.
4. SUPPORT key acquisition + base marketing initiatives across segments - marketing strategies must be aligned with business KPIs and data-driven insights to drive acquisition, manage churn and increase ARPU for said segments.

Requirements

• Bachelor's Degree
• 4-6 years of work experience in any area of brand, marketing, digital
• Exceptional ability to translate commercial ambitions into brand goals, strategies and activities
• Fluent in Marketing Communications beyond traditional advertising - digital marketing experience is a must. Preferably with some experience in content marketing, content curation and/or content development
• A thinker, but also a doer - ability to multitask, chaos-manage and enjoys work in a fast-paced, always-something-new environment.

What’s next?

• Once you’ve applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process.
• Should you be shortlisted for the role, we will send you an invitation via email for a digital interview. You can also check on your application status by logging into your candidate account.

Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.