Marketing & Communications Manager

Who are we?

Drawing inspiration from Mercury, the Roman god of travelers, we provide more than just a place for relaxation; we serve as a gateway to discovery and a launching pad for exploration.

Job description

The position is responsible for all aspects of media relations, advertising, collateral production, and other marketing communications issued by the Hotel. Promote the Hotel's image through positive publicity, suitable collateral, and appropriate awareness campaigns.

• To spearhead the A&P, PR & Events, Bookers Club, and Graphic Design in the planning, implementation, and monitoring of all advertising and promotions activities.
• To consistently monitor A&P expenditure vs budget set, maintain a year-round plan complimenting the Hotel business plan as well as the needs of various business units of the Hotel.
• Always maintain a futuristic vision strategy, drawing guidelines of the Hotel's positioning in the market and guiding operations and other business units accordingly.
• Update the Management on competitors' advertising and promotions activities through consistent monitoring.
• Responsible for generating any printed materials with words and pictures in a visually appealing layout and anything associated with them to generate a professional image of the Hotel in-line with brand guidelines and ensure that these materials are allocated to relevant outlets/departments on schedule. These materials include the Hotel brochures, monthly newsletter, advertisements, flyers, posters, letters, corporate giveaways, signages, banners, backdrops, etc.
• To work closely with the appointed advertising agencies and other suppliers on all the above and below-the-line advertising programs, ensuring fresh and creative advertising within cost-effective means.
• Solicit for joint promotional activities with selected credit card companies, banks, and publications to maintain a positive presence in the market and generate business opportunities.
• Proactively promote brand awareness by organizing marketing events and activities.
• Increase brand recall and consumer demand in targeted market and geographic segments in-line with the Hotel's business goals through timely press release circulation, media hosting, on-site and off-site filming and photography.
• Establish e-marketing initiatives with an e-newsletter aimed at specific target groups through an efficient e-marketing tracking system.
• Keep updates of all hotel happenings, developments, and use all opportunities to drive best marketing reach.
• Responsible for planning and implementing effective PR events.
• Identify, spearhead, and manage all PR activities including writing of press releases, key messages, speeches, and presentations.
• Prepare media releases to be sent to major dailies and publications to ensure appropriate publicity is acquired for the Hotel.
• Cultivate and sustain good media relations.
• Regular media visits.
• Monitor PR expenses vs budget.
• Timely submission of monthly reports.
• Assist in Hotel events (e.g., restaurant openings and product launches).
• Conduct appraisals with the intent of education, growth, and motivation.
• Respect confidentiality of company and associate details and use discretion as applicable.
• Any other duties assigned by the management as and when deemed necessary.

Requirements:

• Minimum Diploma in Mass Communications, Hotel Management, Business Administration Management, or Broadcasting Management.
• Minimum 3 years of working experience in a managerial role in the hospitality industry.
• Possess an established business network with media, bloggers, entertainment companies, celebrities, advertising agencies, etc.
• High level of integrity and dependability with a strong sense of urgency and results-oriented.

Benefits:

• Free parking.
• Health insurance.
• Maternity leave / Paternity leave.
• Meal provided.
• Professional development.

Working Hours:

• Monday to Friday (normal working hours).

Working location:

• Shah Alam (Glenmarie).

Consultant in Charge:

Tracy Lee
Angel Chok | 014 612 6048 | angel.chok@hunters-in.com