Marketing & Communication Manager at Crowne Plaza Penang Straits City

IHG is one of the world’s leading hotel companies, with a promise to provide True Hospitality for Good. Making everyone feel welcome and cared for, recognised and respected, whoever and wherever they are in the world. Join us and not only can you benefit from the world of variety and opportunity that comes with working for a global organisation, but you can also look forward to being part of a company that will appreciate you for being you. We give you room to belong.

Do you see yourself as Marketing & Communication Manager with IHG?

Your day to day

We are looking for a dynamic Marketing Manager, who will oversee marketing-related communication programs, work with advertising agencies, consulting firms, and vendors to maximise advertising investments and ensure ads represent brand identity and raise the awareness and reputation of hotel and the brand locally and internationally. While acting as hotel representative for media related enquiries. Identify improvements to marketing activities and overall hotel sales performance and work with other departments.

Essential Duties and Responsibilities:

• Hit all personal/team sales and marketing eg. social media presence, digital marketing ROI and maximise profitability.
• Help prepare the departmental budget and financial plans including the hotel marketing plan.
• Create and implement marketing plans that drive measurable incremental occupancy, increase average rates, increase volume and food and beverage.
• Produce monthly reports on marketing activities, analyse current/potential market, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan.
• Review monthly reports and sales forecasts to analyse current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan.
• Create and develop special events and media blitzes to showcase the hotel to potential media. Attend major marketing events and press events locally and nationally to promote new business and increase sales and marketing opportunities for the hotel.
• Oversee and supervise Collateral Design, Digital Channels, Social Media, Content Development, PR and Marketing activities, ensuring all meet standards and timelines.
• Work closely with key business leaders, officials, and representatives of local community groups within the city to ensure constant high profile exposure for the hotel.

Effectively communicate and market aspects of the hotel that are sustainable or “green” and use information to gain new marketing opportunities.

What we need from you

For you to be the ideal candidate, you should have the following:

• Bachelor’s degree or higher education in marketing; involves digital marketing, e-commerce and PR and communications.
• Four or more years of experience in a luxury hospitality or hotel sales and marketing setting with direct supervisory experience over a marketing team; international exposure is preferable.
• Strong knowledge of local businesses and business trends required.
• Highly developed written and verbal communication skills to effectively negotiate, persuade, influence, and sell are critical.
• Dynamic and highly innovative thinking, work well under pressure and in a changing environment with full of team spirit.
• Proven track record of business milestones.

In return we'll give you a competitive benefit package including hotel discounts worldwide and the opportunity to progress your career with IHG. Most importantly, we'll give you the room to belong.

At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to an individual's race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.

IHG is committed to promoting a culture of inclusion where everyone feels safe, respected and valued. We seek talent from all backgrounds to join our teams and encourage our colleagues to bring their authentic and best selves to work.