Marketing Business Analyst (Beauty)

Are you ready to shape the future of beauty in Zalora? We are seeking an analytical and driven individual who is passionate about both beauty and the fast-evolving world of e-commerce. In this role, you will be the key coordinator for marketing, providing critical business insights and customer trend analysis that directly influences our strategic decisions.

As a Marketing Business Analyst, you will not only analyze data but also play a pivotal role in the execution of major business initiatives. Working closely with senior leadership and cross-functional teams, you’ll drive impactful projects that contribute to the growth of our company.

This is a dynamic role in a fast-paced and growing business where you will work closely with top management of the company, and get extensive regional and cross-functional exposure. As our Marketing Business Analyst, you'll be at the forefront of our marketing efforts, providing invaluable insights and analysis to fuel decision-making. Here's what you can expect:

Responsibilities

• Data Insights & Analysis: Transform large datasets into actionable insights, identifying key trends and patterns that influence our marketing strategies and business outcomes. You would also be responsible for creating relevant dashboards and analytical tools for commercial and marketing analytics.
• Strategic Campaign Planning: Design and plan year-round beauty mega-campaigns by analyzing market trends, leveraging historical data, and conducting forward-thinking analysis to capitalize on opportunities.
• Campaign Coordination: Lead the coordination of weekly marketing campaigns across onsite, CRM, & SM- ensuring smooth execution and alignment with overall business goals.
• Cross-functional Collaboration: Work closely with internal teams (marketing, product, category) to drive strategic projects that foster growth and optimize our performance in the beauty category.
• Revenue & Project Management: Assist manager with key beauty initiatives, providing innovative solutions that make a real impact, with the autonomy to execute your ideas.

Requirements

• 0-2 years working experience. Fresh graduates are encouraged to apply.
• Strong interest in the beauty & e-commerce industry. Exposure in e-commerce industry is preferred.
• Bachelor in Business, Statistics, Accounting, Marketing, Finance, Economics or related field.
• Great interpersonal and communication skills.
• Great organizational skills with the ability to multitask in a high-pressured and fast-paced environment.
• Excellent problem-solving skills with an analytical mindset.
• Strong written and verbal communication skills in English.
• Exceptional time-management skills in terms of prioritizing business priorities.
• Proficiency in Excel and Looker is highly preferred.

Wonder how it's like to build your career with ZALORA? Inspired by employees, we believe you'll be in for:

• An exciting platform to make your success story.
• Having the utmost care for your mental and physical wellbeing.
• Flexibility weaved into your lifestyle.
• A seamless work environment with a friendly & team-fueled culture.
• Career growth aligned to your professional and personal needs and goals.