Marketing Brand & Communications, Senior Associate (Social Media & Content)

About the job

We are seeking a skilled and experienced Marketing Brand & Communications Senior Associate to drive an effective & innovative social media strategy and execute creative content specifically for Boost Digital Bank. This role is critical in enhancing our brand presence, social engagement, product awareness & education, and supporting our business objectives through effective social media campaigns & content. The ideal candidate should have a track record in social media management, an understanding of the financial industry, and a keen eye on market & social platform trends.

Key Responsibilities:

• Strategy Development: Develop and execute comprehensive social media strategies aligned with our brand’s goals, market trends, and target audience within approved budget.
• Content Creation: Oversee the creation of engaging, high-quality content tailored to various social media platforms, ensuring consistency with brand voice and messaging.
• Campaign Management: Plan, implement, and manage social media campaigns to drive brand awareness, product education, financial literacy, customer acquisition, and engagement.
• Analytics and Reporting: Monitor social media performance using analytics tools, track key metrics, and provide regular reports with actionable insights to optimize strategy and campaigns to key stakeholders.
• Community Engagement: Foster a positive online community by actively engaging with followers, addressing inquiries, and managing online reputation.
• Collaboration: Work closely with cross-functional teams including marketing, PR, and customer service to ensure cohesive messaging and alignment with broader marketing efforts.
• Market Trends: Stay updated on the latest social media trends, marketing innovations, competitor movement and industry best practices to keep our strategies cutting-edge and effective.
• Compliance: Ensure all social media activities comply with industry regulations, legal requirements, and internal policies, particularly related to financial services.

Qualifications:

• Education: Bachelor’s degree in marketing, Communications, Business, or a related field. Advanced degrees or certifications related to social media & digital marketing are a plus.
• Experience: Minimum of 3-5 years of experience in social media marketing, with a focus on the financial sector or digital banking preferred.

Skills:

• Strategic thinking – to develop plans based on industry’s best practice, aligned with business strategy, goals and priorities. Ability to pivot and re-strategize when needed.
• Detail Oriented – keen eye for brand to ensure brand guidelines & tonality are adhered.
• Analytical - Strong analytical skills with experience using social media analytics tools & platforms (e.g., Google Analytics, Talkwalker, etc.)
• Written and verbal communication skills – Excellence in English & Bahasa Malaysia with a knack for crafting compelling and persuasive content.
• Creative Thinking – to craft unique marketing campaigns or strategies that are buzz-worthy or award-worthy for a long-lasting impression.
• Leadership/ Project Management Skills – to manage internal and external stakeholders’ expectations and collaborate (within or across departments) to produce quality work promptly.
• Independence & Problem-Solving Skills – to be able to identify challenges and be resourceful to problem-solve them with collaborative discussions and minimal escalations
• Customer Oriented – Passion to put customers first in building communications related to products and features.