Marketing Automation Specialist (Digital Campaigns)

Roche fosters diversity, equity and inclusion, representing the communities we serve. When dealing with healthcare on a global scale, diversity is an essential ingredient to success. We believe that inclusion is key to understanding people’s varied healthcare needs. Together, we embrace individuality and share a passion for exceptional care. Join Roche, where every voice matters.

The Position

We are looking for you to join Roche and our Roche Services & Solutions Team. The position is located in APAC RSS, Kuala Lumpur.

Roche is a global healthcare company offering exceptional career paths and great benefits for fresh graduates and outstanding professionals. We are continuously expanding, looking for new talents to join our transforming Services & Solutions Center.

About the Global Digital Hub:

The Global Digital Hub has newly been established within Roche Services & Solutions Center in Budapest. Our main purpose is to strengthen the digital capabilities of Roche globally by supporting central initiatives with Social Media Management, Brand Support, Digital Publishing Services, Marketing Automation, Copywriting and Creative Design.

About the position:

The Marketing Automation Specialist role is responsible for day-to-day production of digital marketing campaigns and programs in the Global Digital Hub for the Marketing Automation Chapter. The role acts as a subject matter expert of OCE-D (OCE Digital) marketing automation tool, to reach Global Digital Hub’s key objectives and business goals by supporting business partners and stakeholders in owning and executing digital marketing programs and projects. The role is responsible for working with Pharma Division's affiliates and regional teams in executing on the digital strategy related to Roche events, products, services or any other marketing automation projects in OCE-D (A Salesforce Marketing Cloud based Marketing Automation Solution).

As a qualified specialist, you:

• Develop, manage and support global/regional/affiliate E2E marketing campaigns (including asset creation, user journey/logic building, localization, segmentation, testing, analyzing).
• Work with key stakeholders to build contextual transactional and outbound marketing campaigns, and nurture campaigns leveraging valuable product data, to drive customer engagement and raise customer understanding of the product, service or order.
• Understand the business partners’ and stakeholders’ preferences and consulting, recommending, developing solutions and best practices to reach their own goals in marketing automation.
• Facilitate tracking and reporting on email campaigns in order to guide improvements and ensure current email best practices in the industry are being followed.
• Support global/regional projects/initiatives, as required.
• Operationalize marketing automation programs to support demand generation campaigns, nurture campaigns, retention, etc.

What can you bring to our team:

• University or College Degree in a related field (Computing and IT, Communication or Digital Marketing).
• 2+ years of professional email marketing experience; preferably in a global environment with an established track record of developing automated campaigns.
• Understanding of basic HTML, CSS, in the context of email marketing (basic is a minimum).
• Excellent understanding of user journeys and campaign logic.
• Previous Marketing Automation Tool knowledge is a must, preferred Salesforce Marketing Cloud or Marketo or Eloqua or Hubspot or Braze preferred.
• Great attention to detail is essential.
• Quick learner, passionate about technologies.
• Customer-focused behavior in everything you do.
• Great interpersonal and communication skills.
• Proactive approach and positive mindset.
• Advanced knowledge of HTML, CSS, in the context of email marketing is an extra.

Explore what the Global Digital Hub is about.

Discover the Roche Services & Solutions Center and how we work together as a truly global team!

#GlobalDigitalHub# #RSS#

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Who we are

At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.

The Roche Services & Solutions as well as People Support Solutions organisations located in Kuala Lumpur provide end-to-end business solutions for Finance, Procurement, IT, Communications, People & Culture (Human Resources) and beyond to our Roche colleagues across the APAC region. Today Roche employs altogether around 1100 employees in Malaysia.