Marketing and Demand Generation Executive

While others are hiring, we are building a team! WE Thrive!

With 55 years of excellence, 30 years as an SAP Gold Partner, and operations in 22 countries, we are proud to expand into Malaysia and grow our presence in the region.

Join us and lead multi-channel demand generation, digital marketing, and ABM strategies in the enterprise software space. Play a key role in accelerating pipeline growth and digital transformation in Malaysia.

To complement our growing team in Malaysia, we are looking for a Marketing and Demand Generation Executive.

Your Responsibilities

• Demand Generation & Lead Generation: Develop and execute multi-channel demand generation campaigns (email, digital, paid ads, webinars, etc), Optimize lead nurturing & conversion strategies using CRM & marketing automation tools (HubSpot, Marketo, Pardot, etc), Collaborate with sales to align marketing efforts with revenue targets and track campaign ROI.
• Content & Digital Marketing: Create compelling thought leadership content (blogs, case studies, whitepapers) focused on SAP solutions, Manage SEO, PPC, and paid social campaigns to drive traffic and inbound leads, Own website, landing pages, and email marketing campaigns to optimize engagement.
• Partner & Event Marketing: Develop co-marketing campaigns with SAP, AWS, and other strategic partners, Plan and execute virtual & in-person events, webinars, and industry conferences to boost brand authority, Manage marketing collateral, sponsorships, and speaking engagements.
• Analytics & Performance Tracking: Track KPIs like MQLs, SQLs, CAC, and conversion rates, optimizing strategies for pipeline acceleration, Use Google Analytics, HubSpot, or Marketo to measure campaign effectiveness, Conduct market research & competitor analysis to refine positioning.

Your Profile

• 3+ years of experience in B2B marketing & demand gen, preferably in SAP, IT consulting, or enterprise software.
• Hands-on experience with ABM, lead scoring, marketing automation tools, and CRM platforms.
• Strong content marketing, email marketing, and digital marketing expertise.
• Proven success in pipeline acceleration & marketing ROI tracking.
• Excellent communication, analytical, and project management skills.

Our Promise

• Dynamic Role: Take ownership of diverse challenges and projects with creative freedom in a 100% employee-owned company.
• Professional Growth: Fast-track your career with extensive learning opportunities, certifications, and global knowledge-sharing programs.
• Global Team: Work with an innovative, international team in a flat hierarchy, making a tangible difference in Malaysia and Beyond.
• Flexibility & Rewards: Enjoy flexible hours, remote work options, and a competitive pay package.
• Partnership Opportunity: Join our unique partnership model and share in the company’s success.

Be Part of a Global Transformation Journey.

We are excited to expand into Malaysia and build a future driven by innovation, collaboration, and success. Join us to lead the way in SAP solutions, grow your career, and leave a lasting impact.

Apply now to shape the future with us.

Interested? Then, don't hesitate to apply!

This Is WE

Committed to innovation, since 1969 Westernacher Consulting has operated worldwide, with more than 1200 consultants in Europe, Asia, and the Americas. Headquartered in Heidelberg, Germany, Westernacher Consulting is the global leader in business process and technology innovation.

Living, working, and operating in partnership. We are inquisitive, creative thinkers with a strong entrepreneurial spirit. We question new ways of working, think differently, and are willing to try out new approaches to create value and innovation for our customers. All of this makes us pioneers in our field and keeps us responsive, quality-focused, and results-oriented.

Westernacher is a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetics, disability, age, or veteran status. Westernacher is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Life@Westernacher