Marketing and Communications Executive

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Everyone who works in our School community, in any role, needs to demonstrate the skills and experience necessary to provide leadership within their own practice. Our staff play a key part in raising standards through the quality of their own practice and by supporting the growth of their colleagues.

All of our staff are expected to support and contribute to the Strategic Intentions of our School, and to commit to and model our values of integrity, intellectual curiosity, collaboration and teamwork, respect, humility, and compassion.

Job scope for new Marketing and Communications Executive (start ASAP):

(i) Marketing and Communications

• Assist in developing marketing strategies to enhance brand awareness and audience engagement.
• Assist in planning, coordinating, and executing events and promotional activities to boost organisational visibility.
• Create, curate, and manage engaging content for various online and offline platforms, including social media, websites, and email campaigns.
• Manage and update content on the school website and other digital platforms to ensure relevance and accuracy.
• Design visually appealing marketing materials using Canva or similar graphic design tools.
• Support in communications, including newsletters, announcements, and engagement initiatives.
• Conduct market research to identify trends, competitors’ activities, and opportunities for differentiation.
• Conduct regular competitors and industry analysis to understand market positioning, tuition fees, and programme offerings.

(ii) Student Recruitment

• Support recruitment events, such as Open Days, Family Day, and Information Sessions.
• Serve as the point of contact for prospective students and their families, addressing inquiries from various channels (web, social media, walk-ins, phone calls, WhatsApp, emails etc.).
• Nurture and follow up on leads and guide prospective students and their families through the enrollment process to ensure successful conversion.
• Provide on-site consultation and conduct school tours to prospective families.
• Collaborate with the Admissions team and Senior Leadership Team to screen applicants, coordinate interviews and assessments, and ensure a smooth onboarding process.
• Follow up with existing families to address potential withdrawals and collaborate with the Senior Leadership Team on retention strategies.
• Assist in the preparation of enrolment and withdrawal data analysis to refine recruitment strategies and improve outcomes.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience as a Marketing or Communications Executive or in a similar role is advantageous.
• Familiarity with social media platforms, digital marketing, and email marketing best practices.
• Strong written and verbal communication skills. Multilingual abilities, particularly in Bahasa Malaysia and Mandarin, are considered an advantage.
• Proficiency in Google Workspace and Microsoft Office (Word, Excel, PowerPoint).
• Basic design skills using Canva or similar tools. Content creation skills, including photo and video shooting and editing, are advantageous.
• Ability to work effectively in a team and collaborate with various departments and external partners.
• Creative mindset with a keen eye for detail and design aesthetics, with the ability to think outside the box.
• Strong customer service skills, with the ability to interact effectively with prospective students and their families.
• Ability to work under pressure and with minimal supervision.

Office Setting: Work is generally performed in an office environment, with occasional interruptions.

Event Support: Availability to work evenings or weekends during events and recruitment activities as required.

How do your skills match this job?

Your application will include the following questions:

• Which of the following types of qualifications do you have?
• What's your expected monthly basic salary?
• How many years' experience do you have as a Marketing and Communications Executive?
• How many years of digital marketing experience do you have?
• Do you have customer service experience?
• Are you experienced with copy writing and content creation?
• Which of the following languages are you fluent in?

The Tunku Putra-HELP School Kuching is built on a partnership amongst three leading organisations, Cahya Mata Sarawak Berhad, Ibraco Berhad and the HELP Education Group, who share the belief that quality education can help people achieve success and significance in their lives. Leveraging on one another’s forte, the partnership strives to deliver world-class education at affordable fees to the people of Sarawak, and develop the future leaders of our State, nation and the world.