Marketing and Branding manager

The Brand Manager is responsible for creating and executing strategies that enhance brand awareness, maintain brand consistency, and drive customer engagement. The role involves market analysis, campaign management, and collaboration with internal teams to ensure the brand aligns with company goals and resonates with target audiences.

Key Responsibilities:

1. Brand Strategy and Development
   • Develop and execute comprehensive brand strategies to achieve business objectives.
   • Identify opportunities for brand positioning, differentiation, and growth.
   • Oversee the visual elements of the brand, such as logos, color palettes, marketing materials, and design guidelines to maintain consistency across all marketing channels and communications.
2. Marketing Campaigns and Initiatives
   • Plan and manage marketing campaigns, promotions, and product launches.
   • Collaborate with creative teams to develop compelling brand messaging and visuals.
   • Monitor campaign performance and adjust strategies as needed.
3. Market Research and Analysis
   • Conduct market research to identify trends, customer needs, and competitive landscape.
   • Analyze data to measure brand performance and market share.
   • Provide insights to inform product development and marketing strategies.
4. Collaboration and Stakeholder Management
   • Work closely with cross-functional teams, including sales, product development, and external agencies.
   • Build and maintain relationships with key stakeholders, partners, and vendors.
5. Budget Management
   • Manage the brand marketing budget, ensuring effective allocation of resources.
   • Monitor expenses and optimize spending to maximize ROI.
6. Brand Monitoring and Reporting
   • Track brand performance metrics, including awareness, engagement, and loyalty.
   • Prepare and present reports on brand performance and campaign outcomes.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s preferred).
• Proven experience in brand management, marketing, or related roles.
• Strong understanding of branding principles, market research, and consumer behavior.
• Excellent communication, presentation, and project management skills.
• Proficiency in digital marketing tools, analytics platforms, and branding software.
• Creative and strategic thinker with a results-driven mindset.
• Leadership and team collaboration.
• Strong analytical and problem-solving skills.
• Ability to work in a fast-paced environment and manage multiple priorities.
• Innovative mindset with attention to detail.

Key Selling Points:

• Yearly Dental & Optical, Parking & Toll claim, Insurance, Medical Benefit.
• Yearly Health Check, Vision Check, Guarantee Bonus, M@rried allowance.
• Childbirth allowance, Paid off day & Holiday, Birthday Leave, Free Snack/Drink.