Market Intelligence (MI) Executive

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Responsibilities:

• Monitoring and forecasting marketing and sales trends.
• Assisting in the development of marketing plans.
• Conducting research on specific market conditions.
• Analyzing consumer preferences to determine the potential sales of a product or service.
• Analyzing prices, methods of marketing, and distribution.
• Measuring the effectiveness of marketing programs and strategies.
• Devising and evaluating methods for data collection.
• Gathering data on consumers, competitors, and market conditions.
• Using statistical software to analyze and interpret data.
• Simplifying complex data into a user-friendly format, such as graphs, charts, and other visual aids.
• Preparing and presenting reports to clients and management.

What are we looking for?

• Bachelor's degree in market research or a related business, communications, or social science field
• Two years of experience in market research and analysis or proof of project in university
• Ability to gather large amounts of data and convert it into meaningful analysis
• Solid organisational skills and detail-oriented
• Ability to work under pressure and meet strict deadlines
• Strong proficiency in math, statistics, web analytics, and business research tools
• Excellent oral, written and business presentation skills. A good command of English is an added advantage
• Ability to simplify complex information into a user-friendly format
• Proficient in Microsoft Office, Google Workspace, databases, and statistical packages

Company Overview:

Sarawak Convention Bureau (SCB) is a Destination Marketing Organisation (DMO) formed in 2006 by the Sarawak Government under the Ministry of Tourism, Creative Industry & Performing Arts Sarawak. It is Malaysia’s first convention bureau whose primary role is to market, promote and position Sarawak as the preferred destination for Business Events consisting of corporate meetings, corporate incentives, conventions, and exhibitions. Transforming Sarawak’s economic and social landscape by harnessing the economic and legacy impact of business events.

Our Roles:

• Market and promote Sarawak for Business Events (Corporate Meetings, Corporate Incentives, Conventions and Exhibitions).
• Bid, support and develop local, national, and international business events.
• Support capacity building by developing educational activities and programmes for the industry.
• Connect and collaborate with Governments (Sarawak, National, and International), Associations, Academia, Corporate Organisations, and Industry Partners.