Market and Brand Marketing Manager

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Market and Brand Marketing Manager - Key Responsibilities

Market Research & Planning: Design and execute market research plans to support decision-making with reliable data.

Product & Market Development: Prioritize existing product sales, explore new markets, enhance product design, packaging, pricing, and expand sales channels.

New Product Strategy: Set priorities for new products based on research and customer feedback. Manage advertising budgets and provide sales team and distributor training.

Sales Channel Strategy: Select the appropriate sales policies (selective, intensive, exclusive) considering costs, distribution, and market expansion potential.

Pricing Strategy: Develop pricing policies that avoid price wars and include strategic discounts (rebates or price reductions).

Advertising Strategy: Set clear advertising goals to drive consumer awareness, influence behavior, and boost sales.

Sales Capacity & Task Distribution: Monitor team capacity and distribute tasks according to market needs.

Alignment with Company Goals: Ensure sales plans align with production and inventory capacity, focusing on achievable profit goals.

Sales Evaluation: Develop and assess sales plans, checking the feasibility of production, funding, and performance.

Sales Metrics: Track progress with key metrics (sales volume, new customer acquisition, retention, recovery, and payment collection).

Sales Coordination: Ensure sales methods align with company goals, control expenses, and provide product training to distributors.

Meeting Management

Sales Meetings: Organize weekly and monthly meetings to review performance, market conditions, and new product discussions.

Sales Performance Review: Regularly assess stock levels, sales performance, and payment collection.

Sales Training: Continuously train the sales team on techniques and product knowledge.

Market & Product Guidance: Help distributors optimize sales efforts and drive new product sales.

Competitive Analysis: Guide distributors in responding to market trends and competitors.

Product Display & Packaging: Improve product visibility and presentation.

Customer Service Focus: Encourage service quality improvements over price competition.

Inventory & Advertising Management: Support effective inventory control and ensure brand campaigns are executed properly.

Required Qualifications

Education: Bachelor's degree in Business Administration or Marketing.

Experience: At least 8 years in retail sales, international brand marketing, public relations, sales promotion, or retail operations.

Language Skills: Fluent in English and Mandarin (additional languages are a plus).

Training: Relevant on-the-job training or courses attended.

Personal Traits: Motivated, energetic, focused, committed, and a fast learner.

Company Background

We are a fast-growing company in the food industry, dedicated to producing high-quality food products. Our goal is to deliver delicious and nutritious food while maintaining the highest standards of quality. We are focused on innovation and customer satisfaction.

How do your skills match this job?

Your application will include the following questions:

• How many years' experience do you have as a Brand Marketing Manager?
• What's your expected monthly basic salary?
• Have you worked in a role where you were responsible for brand planning?