Manager, Product Marketing (Mobile)

Position Summary

1. Contribute to expanding the product's market coverage by setting up a product line-up operation plan.
2. Contribute to maximizing sales and minimizing loss by managing product lifecycle and developing pricing strategy to meet the target sales for the product.

Role and Responsibilities

Product Planning

• To develop pipeline plan, co-ordination and execution of plan in assigned product and location
• Manage overall product line life cycle and overall stock aging status
• Create and enhance values of product, accessories, content and services of products
• Ability to execute AP2 forecast and product analysis
• Revenue, pricing and profitability forecast for new products

Market Research

• Conduct consumer / market research by maintaining understanding of market landscape, customer requirements and mapping of competition activities
• Responsible for analysing market trend and data using internal and external secondary research and hands on primary research to provide perspective to influence portfolio of products and launches
• Able to identify product gap and business opportunities

Business Management

• Manage phase-in-and-out, monitor performance and make adjustments to products plans based on results
• Responsible for setting business sales target and forecasting of sales
• Consolidate sales, retail plan and functional plan for new initiatives
• Liaise with cross functions including Corporate Marketing, Retail Marketing, Finance, Supply Chain and to be point contact to HQ
• Lead product launch brief prior to new product launches
• Conduct periodic product training to relevant parties
• Lead the development of yearly business management plan

Administration

• Prepare and circulate information regarding competition’s new product launches and product benchmark against competitor’s product range line-up
• Responsible for tracking and reporting performance of key product launches
• SCM/MCS co-ordination and operation

Skills and Qualifications

• Has a wide range of experience, uses professional concepts and company objectives to resolve complex issues in creative and effective ways
• Works on complex issues where analyzing situations or data requires an in-depth evaluation of variables. Exercises judgement in selecting methods, techniques and evaluation criteria to obtain results. Determines methods and procedures on new assignments and coordinates other's tasks
• May manage a group such as coordinating activities regarding costs, methods and staffing
• Typically requires at least 8 years of related experience and a Bachelor's degree; or 6 years and a Master's degree; or a PhD with 3 years