Manager - Marketing Communications & Public Relations

Manager - Marketing Communications & Public Relations

The Marketing Communications and PR Manager will lead strategic communication and public relations efforts to enhance the university’s visibility, reputation, and engagement. This role involves designing and implementing integrated marketing campaigns that leverage both above-the-line (ATL) and below-the-line (BTL) initiatives. Working closely with the Digital and Online Marketing Manager, the candidate will ensure cohesive messaging across all platforms while managing media relations and PR opportunities. The ideal candidate will bring expertise in brand storytelling, campaign management, and audience segmentation within a higher education environment.

Responsibilities:

Marketing Communications

• Develop and implement an integrated marketing communications strategy incorporating ATL and BTL initiatives to achieve the university’s branding and enrollment goals.
• Oversee the creation of engaging marketing materials, such as brochures, newsletters, and annual reports, tailored to various audience segments.
• Align messaging across channels, including TV, radio, print (ATL), and direct marketing, events, and campus tours (BTL).
• Collaborate with academic departments, admissions teams, and other stakeholders to ensure communication efforts support university objectives.

Public Relations

• Cultivate and maintain relationships with media outlets, journalists, and influencers to amplify the university’s presence in the public sphere.
• Develop and distribute press releases, media kits, and public statements, ensuring consistent alignment with university values and goals.
• Manage crisis communication strategies and serve as the main point of contact for media inquiries.
• Monitor and evaluate PR outcomes, leveraging insights to refine future strategies.

Above-the-Line (ATL) Initiatives

• Plan and execute large-scale marketing campaigns across traditional channels, including TV, radio, and outdoor advertising.
• Collaborate with external agencies for media buying and creative development to maximize campaign reach and impact.
• Monitor the performance of ATL campaigns using analytics and adjust strategies for continuous improvement.

Below-the-Line (BTL) Initiatives

• Develop targeted campaigns such as direct mail, email marketing, and community outreach programs to drive engagement with specific audience segments.
• Organize and promote BTL activities, including open days, academic fairs, and student-focused events, ensuring alignment with broader marketing objectives.
• Work closely with internal teams to create personalized marketing materials and maintain a database of key stakeholders for targeted communications.

Collaboration with Digital and Online Marketing

• Partner with the Digital and Online Marketing Manager to align ATL/BTL efforts with digital campaigns for maximum synergy.
• Provide input on social media, website content, and SEO strategies to support communication objectives.
• Collaborate on analytics to measure campaign success and adjust strategies accordingly.

Brand Management

• Ensure brand consistency and adherence to guidelines across all marketing and communication channels.
• Monitor brand perception through feedback, surveys, and analytics, providing actionable recommendations for improvement.

Event Coordination and Promotion

• Lead promotional efforts for university events, including graduation ceremonies, open days, and community initiatives.
• Coordinate logistics with internal and external stakeholders to ensure successful execution and media coverage.
• Design pre-event and post-event communication strategies to maximize attendance and engagement.

Budget

• Manage the ATL and BTL budget efficiently.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field (Master’s degree preferred).
• 5 to 8 years of experience in marketing communications and PR, with a track record of managing both ATL and BTL campaigns.
• Strong media relations skills and experience in developing high-impact campaigns.
• Excellent writing, editing, and storytelling skills for diverse audiences.
• Proficiency in campaign analytics tools (e.g., Google Analytics, Meltwater) and CRM platforms.
• Experience in event coordination and stakeholder engagement.
• Analytical mindset and critical thinking.

Interested candidates are requested to submit your updated resume with expected salary via online. Only shortlisted candidates will be contacted. All applications will be treated confidential.